Every month Primer is recognizing a different individual for their accomplishments, cultural significance, and general awesomeness. This month: Ernest Henry Shackleton.
Endless belt and buckle combinations, full grain leather construction, and micro-adjust sizing. Welcome to the future.
There's no better time to strike out on a life-affirming journey into the wilderness than now.
The proper technique and science behind one of mixology's essential skills.
Winners find out here first!
Great style CAN be simple. How to wear a pocket t-shirt 5 different ways.
Primer's Guide to Your Next Great Vacation.
Add a little rock n' roll to your place.
Because just turning your brain off isn't the same as relaxing.
The rise, fall, and resurgence of the most iconic sunglasses brand in the world.
We'll show you how to style 1 haircut 5 different ways, simply and quickly.
A detailed but easy introduction to leathercraft with a beautifully minimalist wallet project. Watch out Etsy.
What to pack and wear when heading out for some sun, sand, and sea.
Carolina or St. Louis? Brisket or Pork shoulder? This summer, navigate the maze of sauce styles, meat cuts, and cooking methods of barbecue.
If only there was a service that would shop for you at a reasonable price...
For when you're ready to take your eyewear game up a notch.
It keeps you cool, is all natural, and is sexy as hell. Suits, shirts, shorts, sheets. Learn the ups and downs, and shop affordable picks.
Stay warm, keep cool, look sharp.
Standing out is great, but dressing UP isn’t dressing well if it’s not appropriate for where you’re going. Especially in a town like Venice, California that’s steeped in casual beach culture, ... [more]
A simple technique for mixing things up.
Andrew and celebrity menswear stylist Ashley Weston discuss their favorite summer essentials.
Some of the world's best whiskies aren't from Scotland. A history and first selections for Japanese whisky.
No more tears as you toss that Restoration Hardware catalog into the recycling bin. We've got you covered with affordable alternatives.
A guide to the best men's casual athleticwear.