A pillar in the history of cocktails, heck the shaker is named after it – the drink of an era, now being served in some of the best cocktail bars.
Learn how to revive and care for your favorite boots, like my Wolverine 1000 Mile boots.
Approaching a girl in class and... leather clogs?
This is it. The Big Date. That’s right, your date’s going to see you naked. But your unclothed body won’t be the most revealing thing your date witnesses tonight. It’s your bedroom. Here's ... [more]
People are more than happy to give you what you want – you just have to ask the right way.
Answering your questions, man to man.
You’ll be the best dressed man in every room you’re in today – from cubicle to cocktail bar.
Over 200 ideas for transitioning to autumn.
Every month Primer is recognizing a different individual for their accomplishments, cultural significance, and general awesomeness. This month: Ernest Henry Shackleton.
Endless belt and buckle combinations, full grain leather construction, and micro-adjust sizing. Welcome to the future.
There's no better time to strike out on a life-affirming journey into the wilderness than now.
The proper technique and science behind one of mixology's essential skills.
Winners find out here first!
Great style CAN be simple. How to wear a pocket t-shirt 5 different ways.
Primer's Guide to Your Next Great Vacation.
Add a little rock n' roll to your place.
Because just turning your brain off isn't the same as relaxing.
The rise, fall, and resurgence of the most iconic sunglasses brand in the world.
We'll show you how to style 1 haircut 5 different ways, simply and quickly.
A detailed but easy introduction to leathercraft with a beautifully minimalist wallet project. Watch out Etsy.
What to pack and wear when heading out for some sun, sand, and sea.
Carolina or St. Louis? Brisket or Pork shoulder? This summer, navigate the maze of sauce styles, meat cuts, and cooking methods of barbecue.
If only there was a service that would shop for you at a reasonable price...
For when you're ready to take your eyewear game up a notch.