Primer Magazine

Things like e-mail and to-do lists made time management easier. Now make them smarter.

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All great brands have unique value propositions, that is, identifying and promoting what separates them from their competitors in their customers’ eyes. But UVP’s aren’t just for marketers: No matter your aspirations, a unique value proposition will help you get there.

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Cable sucks. It’s a money suck and a life suck. Our man Richard Dedor figured out how to get his entertainment fix without the $70 per month price tag.

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Picking up and moving somewhere new can be one of the most rewarding things you’ll do for yourself in life. But ask anyone who has done it and you’re sure to hear some horror stories about the process. It doesn’t have to be that way.

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Twenty-five bucks may not seem like a big business loan, but to a small business in another part of the world it could be the difference between expanding or shutting down. Instead of letting your money sit idle in an account somewhere, make a difference.

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There are plenty of things no one teaches us how to do that we go through life just assuming we do correctly. The most elemental of these? Running. If you hate running or feel like you can’t run very far you probably just have bad form. No sweat, we’re here to set you straight.

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Every man should have a night stand, hopefully you don’t just have a stack of things sitting next to your bed. We start the list with six, what do you keep in yours?

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By now you’ve likely been swept up in Google’s overhaul of the e-mail experience with Gmail. Simple and intuitive it offers one of the best e-mail options out there. Now imagine what Google could do with the telephone experience.

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We check out a brand that claims their products are just as good for the environment as they are for the gents that use them. No harsh chemicals, and paraben free, we put Red Devil Grooming’s Greed Shampoo to the test.

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For many guys the doctor’s office is a place to visit only when sick. The reality is, it’s important for even guys in their 20′s to get a physical regularly. We show you why it’s nothing to be afraid of, or ignore.

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We’ve probably all been there – whether it’s the job you have now – or the job you had three jobs ago. So let me state a fact: no matter what job you have, there will always be things about any job that you will hate. It’s just the way it is. The important thing to understand and reflect upon is what is causing your unhappiness and what the options are to deal with it.

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A night out of debauchery may be appropriate for your college buddy who likes to party, but don’t feel obligated to plan a bachelor party based off of what movies and TV push as standard. We’ve got 7 (almost) as fun alternatives that will create a day the soon-to-be groom and his pals will never forget.

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As things begin to get tense around political debates, it’s good to have a solid grasp on the foundation of the country. Do you remember the three branches of government and their functions or the differences between the Declaration of Independence and the Constitution? No sweat, we’ve got you covered with this easy refresher.

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Email has become such an integral part of our lives, sometimes it feels like it has taken priority over everything. If you want to be successful professionally and personally, you’ve got to learn to wrangle in the time you’re ‘checking’, and spend more time ‘doing’.

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When you finally start pulling in some money, investing in your retirement may seem like the last thing you want to put it towards. Having a lot of confusing choices like 401(k), Traditional IRA, 403(b), and a host of other options doesn’t make it any easier. Today we’re focusing on the pro’s and con’s of the Roth IRA.

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A good man is well-read. The books, or lack thereof, on your shelf reveal a lot about you. Spice up your home library with these good reads that offer a diversity of interests and a wide knowledge base.

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So, you’re out of college now but you still have no idea how to make your dreams come true. You have student loans farther than you can see, your car is about to die and that smell coming from the neighbor’s apartment isn’t getting any better. What is a man to do? Here are eight things to remember as you’re starting to grow your wealth.

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New to an office, or feeling like the one you’re in isn’t ready for all the shrapnel work throws your way? Load up on these eight essentials and be ready for anything.

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We did just enough to get by thinking we’d never actually need any of it. But in the real world, you need math. Whether splitting a check, buying new hardwood floors, or figuring the payout of a split-bet on the roulette table, you need to know how to figure volumes, square footage, and use fractions, so why not take a minute to freshen up?

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Eight years ago at only 18 years old, Richard Dedor ran for mayor of Mason City — and lost. The lessons he learned from his failed political campaign may have been even more valuable than winning.

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