All from Target: Fall Masterminding in LA

All from Target: Fall Masterminding in LA
Creating a fall outfit from a single store, and incredible insight and motivation with some of the best guys on the internet.

One of the most intimidating things about wanting to dress better is the shear reality that you're going to have to buy things.

And I don't mean that from a money perspective, though that's certainly a problem too.

No, what I'm referring to is that thing that drives dread into the hearts of many men:


The idea of walking around a mall – or worse, having to drive from store to store – and trying to piece something together from an ocean of racks feels like a great way to waste your weekend.

That's why it's pretty genius from a business perspective for Target to invest in offering a line of men's clothing that is classic without being stuffy.  Just enough modern touch to keep things interesting. And several fit options from skinny to big & tall so men of any shape can look great and feel comfortable.

As I see it, Target has an interesting opportunity. Most of the men who are walking through the sliding doors aren't going there for new clothing. Mouthwash. 24 pack of Gatorade. Some storage containers. At best, socks and underwear.

What do the men who hate shopping need? A versatile and current men's line at the place they're already going to. Could you imagine how many more men would dress even 15% better than they are now if the grocery store sold slim chinos and raglan sleeve henleys? Considering Target sells groceries, that's essentially what they've done.

With the introduction of the Goodfellow & Co line last year it's now possible to buy entire outfits from Target.  The line is a hybrid of J.Crew rugged-prep and Old Navy pricing, and with a renewed focus on multiple footwear options for men, we can for the first time recommend at least some of the shoes. (Something we advised you skip all the way back in 2011.)

men fall style outfit ideas all from target

Shop the Look:

Button up cardigan, $29.99

Flannel shirt, $24.99

 Crewneck sweater, $24.99

Slim chinos, $23.99

Boots, $44.99

This Getup is an easy casual look that was built to be modular:

  • Ditch the gray sweater, button the shirt all the way to top, and tuck it in and you're business casual or a Sunday dinner with your in-laws.
  • Lose the button-up and you have a comfortable, casual Getup you can wear to a game, a brewery, or lounging around the house.
  • Opt just for the gray base sweater and you'll look like you stepped right out of a commercial where someone is tossing a football with friends.

Perhaps the most impressive thing Target has done with their reshaped men's section is their inclusion of different body types. Offering fits that are skinny, slim, athletic, straight, and big & tall means no matter your unique shape you'll be able to create a sharp look that you feel comfortable in and complements your body.

These slim gray chinos are a steal at $23 – especially if you're on a tight budget or don't find yourself wearing chinos enough to shell out $50 at other stores.

If you're an avid shopping enthusiast, you can find higher-quality brands like Gap, Banana Republic, J.Crew, and some department store brands for similar prices when on sale. But for certain pieces or eschewing sale watching (something we gladly do for you), the men's section at Target offers decent quality at prices that make me do this when I see the price tag:

I really dig these boot/sneaker hybrids that are only $45. Is the sole white like a sneaker? Or white like the sole of a pair of moc toe Red Wings? Both – and that makes them a smart option to span most of the casual and smart casual events you'll find yourself attending. The shoe quarters (the sides where the lacing holes are) have a touch of ruggedness with the olive canvas inserts. As with most cheaper shoes they can run a little hot on your feet after awhile, something you don't find on higher quality/more expensive footwear.

I mentioned earlier that we can recommend some of the shoes at Target. I would still avoid the leather options like dress shoes and boots because you can find options that are real leather on sale at places like a shoe warehouse, Amazon, or Nordstrom Rack for comparable prices. These will last longer and look noticeably better. But these boots or the gray on gray sneakers we featured on during Fall Getup Week are easy buys for the price.

I can't say that I often go the route of double-sweatering, but this lightweight base knit acts more like a thermal or thick long sleeve t-shirt than a traditional crewneck sweater. What's interesting about this look for menswear nerds out there is that it ignores the usual layering principle of lightest to heaviest, with the shirt being the thinnest layer in the middle.

target men's fashion

Special thanks to the crew at Mancamp who helped photograph this outfit last week. Mancamp is a not real, joke name we call our annual meetup and mastermind of folks creating awesome things in the men's lifestyle space. They've become close friends and confidants over the years, and not only is it a fun week, it's also super productive for big picture thinking and strategy. If you follow Primer on Instagram, you're well aware of the shenanigans from our Stories.

Be sure to check out everyone that was there for the best men's lifestyle and self-development on the internet:

AJ & Johnnie from Art of Charm / Brock from The Modest Man / Barron from Effortless Gent / Men's style coach and author Tanner Guzy / Hunter from Show Her Off / Mike from Ask Andy About Clothes / Travis from Unkept Gentleman / Eric from Beardbrand / Jon from The Kavalier / Raphael from Gentleman's Gazette / Thanh from Asian Efficiency / Myke from Social Confidence Mastery / Justin from The Fine Young Gentleman


Out and about in Hollywood


Masterminding at Art of Charm headquarters in the Hollywood Hills


Eric from Beardbrand and Thanh from Asian Efficiency

What's your experience with Target clothing? Do you have a single store you like to buy full looks from? Do you have a mastermind group or are interested in learning more about setting one up? Let's chat in the comments!

Andrew is the founder and editor of Primer. He's a graduate of American University and currently lives in Los Angeles. Read more about Primer on our About page. On Instagram: @andrewsnavely and @primermagazine.

  • Robishea

    Found out about all the good stuff from the Goodfellow & Co. line at Target from Dappered, and have been seriously surprised and impressed–especially with their outerwear. So much so that I have put my money where my mouth is. I have since purchased 2 shawl cardigans (navy and olive), a chore coat (kind of a dark mahogany), and a camel overcoat. All of these look good and came at a surprisingly reasonable price point. I wear the chore coat almost every day. It is sharp-looking, casual, and convenient with all the pockets. The overcoat was the most expensive item. I don’t have much occasion to wear an overcoat, but I have always wanted one for those few times I will need one, so this price was perfect, and the style is a step above plain and basic. Overall, well worth a look.

    One caveat, though, as mentioned in the article, is that the shoe and boot collection leaves a lot to be desired. Given the look and the quality of the outerwear, I was surprised at how unappealing the Goodfellow & Co. footwear is (with a surprising amount of non-leather uppers). Still, I can at least vouch for the outerwear alone as worth a look.

    • rafaelscreative .

      I agree about the footwear.

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  • Zac Silk

    I mostly shop at Gap for the conscience, as well as having access to some BR stuff being delivered when on sale. With the style of most of their clothing being quite contemporary, as well as their being discount codes nearly all the time It seems like a win win to me.

  • M. R. Johnson

    Andrew, do you mind posting the stats of the items your wearing? Slim/skinny Size information? For those of us who don’t have a Target close by, I’d love to order them but hesitant when choosing sizes.

  • Josh Longanecker

    If I could tweak one thing, I would say v-neck over t-shirt in that look. Otherwise, spot on.

    Goodfellow has truly been my go-to since losing about 50 lbs a year ago. Everything fits off-the-rack and while some of the outerwear is a bit frumpy it’s been over-all pretty solid.

  • rafaelscreative .

    I have a few pieces from Target’s Goodfellow & Co. line and I’m impressed with the quality for the price. Two decent cotton blazer with nice details for about 50.00 or less, a couple of nice henleys and tees. I began to recommend them to my FB group and will soon go back to see how the collection is coming along.

  • piphunter

    Hi Andrew ~ is there anyway you could include Zappos (unless it’s not worth it) in the pool you pull from? I see there’s a lot of stuff, but you help bring it home and would I would like to see additional ideas to riff off of.

    Thank you again for the ideas you provide.

    • Andrew

      Sure! Is there a reason you prefer Zappos over Amazon?

  • Michael Travis

    What color are the boots?

    • Andrew

      They’re the “olive” but they’re more gray in person than in Target’s product photos.

      • Michael Travis