Primer’s Big Spring Style Guide
Spring isn’t just a change in weather—it’s a shift in attitude, and the right outfit moves with it.
Smart Casual
1 Look, 3 Budgets: Vintage-Inspired Casual Style That Feels Right Now
An easygoing mix of broken-in essentials that feels familiar, rugged, and effortlessly put together.
Sale Section Style: Full Casual Outfit Inspo + 30 Men’s Deal Finds Ending Soon
Effortless style starts with smart choices—textures, colors, and layers that do the work for you.
Live Action Getup: The Everyday Outfit You Can Count On—Sweater, 501s, Loafers
A sharp, casual outfit built from affordable staples that look better with every wear.
The Getup: Casual Winter on a Budget
As winter tightens its grip across various regions in the United States, from the unexpected snowfalls along the Gulf Coast to the biting cold of the Midwest and Northeast, dressing in winter on a ... [more]
The Getup: Home for the Holidays
Winter style for every stop: outfits that handle travel, traditions, and the unexpected.
What to Wear to a Holiday Party Now: A Modern, Smart Casual Style Steeped in the Fits of Classic Menswear
When you don't want an ugly Christmas sweater OR a velvet tux.
17 Things Under $50 that Will Improve Your Style
From free to affordable finds, these techniques, tools, and picks will make better style more effortless.
These are the Perfect Suede Trucker Jackets at Every Price: From Affordable Finds to Investment-Worthy Classics (+5 Outfit Ideas)
The case for adding a suede trucker jacket to your wardrobe.