An intentional look that keeps you casual and comfortable.
The Getup: Thanksgiving Dinner
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The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Buck Mason Just Bought a 150 Year Old Recently Closed Factory in Pennsylvania And Why That Matters
A strange decision for a brand this size.
4 Practical Gadgets That Can Help You Sleep Like A Baby
Finally use modern tech for something other than mindlessly scrolling in bed.
How To Use Pearson’s Law To Reach Your Goals Faster
Harness the power of awareness and accountability.
Four Ways to Take Your Side Gig to the Next Level
It's time to kick things into overdrive. We'll show you how.
How to Prep Your Bedroom for a Big Date – A Complete Gentleman’s Guide
This is it. The Big Date. That’s right, your date’s going to see you naked. But your unclothed body won’t be the most revealing thing your date witnesses tonight. It’s your bedroom. Here's ... [more]
Rediscovering the Levi’s 501 Fit in This Age of Looser Styles + Outfits
A reasonable, “classic” cut for fuller cut times.
Mastering Spring Layering for Wind & Rain
Layered up as we sail on to summer.
An $11 Shirt Jacket & More: Memorial Day Sales Finds + Full List
The best finds from this weekend's sales.
Hierarchy is a Secret Trick When Creating Outfits with Layers
Consider this when you're stuck staring into your closet.
Sale Find: A Rare $99 Waxed Canvas Trucker
With some in-person photos.
![No, Timeless Style Is Not a Made Up Marketing Term [Essay]](https://www.primermagazine.com/wp-content/uploads/2023/05/timeless-style_feature.jpg)
No, Timeless Style Is Not a Made Up Marketing Term [Essay]
And it may not mean what it sounds like.
The Unlikely Style Icon: How Birkenstock Bostons Won Me Over – 4 Outfits + Alternatives
Surprisingly, a style of footwear I once overlooked has filled an essential void.