The Getup: Dressed Up Summer
Warm weather brings about countless weddings, graduations, and hopefully some interviews. Build on the business casual uniform with colors, patterns and textures to stay cool while looking your best.
Summer Style
The Getup: Summer Weekend Freedom
Head out with your buds or your girl and enjoy the weather. Break the mold and mix up the colors.
The Getup: T-shirt & Shorts Kind of a Guy
Often times in summer our priorities shift from dressing well to “Damn, it’s friggin hot out.” No matter, a Primer gent can make even a t-shirt and a pair of shorts look smart.
The Getup: Sharp Simple Summer
Not too preppy, but still put together, look smart wherever you're headed.
Sale: $15 Flat Front Shorts at Target in Lots of Colors
Target's $15 colorful chino shorts sale.
Warm Weather Essentials: The Boat Shoe (With Our Picks)
The boat shoe is the well-dressed man's flip flop. It will easily take you to the beach, the pool, the boardwalk, plus a million places a flip flop shouldn't go. It pairs with shorts in a way few ... [more]
The Beach: Primer’s Weekend Getaway Essentials
Get some much needed R&R this summer with a weekend getaway to the beach. We've got the essentials for looking and feeling great once you get there.
Primer’s Complete Visual Guide to Men’s Shorts
Stay cool and look smart this summer with our complete visual guide for all things shorts, covering fit and fabric to shoes and accessories.
Swim with Style: Pick the Right Shorts that Complement Your Body Type
Tall and thin? Short and fat? As summer heats up, cool down in style with a swimsuit that complements your specific body type.