The Getup: Prep Without Presumption – The Summer Getup for (almost) Any Occasion
Wear this outfit to brunch; wear it to your best friend’s birthday party; wear it on a date at a rooftop bar when it’s 100 degrees.
Summer Style
Live Action Getup: Pick a Direction & Drive
Hit the road in this clean summer style.
The Amazon Outfit: Peak Summer for Amazon Prime Day
Save on this sharp, versatile summer outfit with Prime Day savings.
50 Casual, Non-Preppy Ways To Wear Boat Shoes
Boat shoes are some of the most comfortable shoes you can wear in summer, but it's easy to write them off as being too preppy for your personal style. We've found 50 great outfits with boat shoes that... [more]
What to Wear to Work When It’s Hot – A Complete Guide
Dressing well for work when it's hot can feel impossible. We’ve built summer work outfits to keep you cool for 5 scenarios you're likely to find yourself in, no matter your office dress code.
Designer to Deal: Summer Sunglasses Update
Budget-friendly picks for the five iconic sunglasses styles you should rock this summer.
It’s The Reader Getup, Brought To You By Primer Fan Devon Welch
Showing off the style of the Primer community!
Enter to Win 1 of 5 Pairs of AO Square Frame Aviators for Primer’s 10th Anniversary!
Built for military aviators and NASA astronauts and now we’re giving away 5 pairs!
3 Tricks for Making Summer Outfits Out of Your Favorite Fall Looks
You've got 2-3 outfits you ALWAYS rock in cooler weather – this summer, you don't have to start from scratch.
The Amazon Outfit: Summer Weekend Road Trip
Our series for making good style painless. Free Prime shipping and free returns if you don’t like it or if it doesn’t fit.
Early Summer Men’s Outfit Inspiration Gallery
Over 150 photos to energize your spring to summer style.
Live Action Getup: What to Wear on a Casual Spring Date
Got a casual evening date that you want to look great for, but have no idea where to start? We don't blame you.
I Wish I Had This One Style Lifesaver At My Wedding (Before & After) – Stop Unsightly Untucking with KK & J’s Shirttail Garters
Stop Involuntary Untucking Forever: This startup has improved on a classic style essential.
5 Secrets To Dressing Well Without Layers
Too hot for all those stylish layers? You don't need 'em! We'll show you how to look sharp and stay comfortable in the heat.
The Getup: Every Item Under $50 – Spring Heat Wave
Spring was like, “nah,” and summer is all like, “I can hang out if you want,” and we’re all like, “Guys, make up your mind.”
![My New Spring Haircut [video] + 40 Photos for Men’s Spring Haircut Inspiration](https://www.primermagazine.com/wp-content/uploads/2018/04/spring-hairstyles_feature.jpg)
My New Spring Haircut [video] + 40 Photos for Men’s Spring Haircut Inspiration
Shed your winter fur, and get ready for something new.
The Brands of Bond
An A to Z look at 007's clothing labels.
Live Action Getup: Casual Saturday
When it’s layer weather – but not yet all-day layer weather – it can feel like we’re only wearing part of our outfit without all of the intended layers. This banded two-tone henley is ... [more]
The Getup: Breathe & Stretch
Looking cool and feeling cool aren't mutually exclusive.
Live Action Getup: Anything But Neutral
A killer way to wear a t-shirt and jeans.
5 Crucial Products That Will Keep You Fresh This Summer When It’s Hot as Hell
High-tech moisture management tools for the modern man.
The Amazon Outfit: Summer Casual
Our series for making good style painless. Free Prime shipping and free returns if you don’t like it or it doesn’t fit.
Complete Visual Guide to Shorts – Video!
Surprisingly, summer style can be the hardest season of the year. Without the extra layers and heavy fabrics of fall and winter, all we're...
Live Action Getup: An Evening at the Lake
Next weekend, head out of town for some much needed R&R. After a great day of hiking and BBQing, look sharp while staying comfortable and have a romantic lakeside evening.