Labor Day may have come and gone, but in many locations across the country, the temperatures and humidity haven’t heard the news. Fall might be right around the corner but there is still enough time... [more]
We're more Sunset Boulevard than Wall Street.
We headed out of LA and into the desert with a modern take on some old school style.
Put-together, not dressed up. Light colors and an unstructured blazer lend polish to this smart casual summer combo.
Originally designed as tool watches for divers, dive watches have been a fashion staple for decades. Our resident watch fanatic and professional diver Chris Scott discusses the history of these ... [more]
Fear not, you can still get your favorite denim look in summer with fits and cuts that cater to heat and comfort.
Wear this outfit to brunch; wear it to your best friend’s birthday party; wear it on a date at a rooftop bar when it’s 100 degrees.
Hit the road in this clean summer style.
Save on this sharp, versatile summer outfit with Prime Day savings.
Boat shoes are some of the most comfortable shoes you can wear in summer, but it's easy to write them off as being too preppy for your personal style. We've found 50 great outfits with boat shoes that... [more]
Dressing well for work when it's hot can feel impossible. We’ve built summer work outfits to keep you cool for 5 scenarios you're likely to find yourself in, no matter your office dress code.
Budget-friendly picks for the five iconic sunglasses styles you should rock this summer.
Showing off the style of the Primer community!
Built for military aviators and NASA astronauts and now we’re giving away 5 pairs!
You've got 2-3 outfits you ALWAYS rock in cooler weather – this summer, you don't have to start from scratch.
Our series for making good style painless. Free Prime shipping and free returns if you don’t like it or if it doesn’t fit.
Over 150 photos to energize your spring to summer style.
Got a casual evening date that you want to look great for, but have no idea where to start? We don't blame you.
Stop Involuntary Untucking Forever: This startup has improved on a classic style essential.
Too hot for all those stylish layers? You don't need 'em! We'll show you how to look sharp and stay comfortable in the heat.
Spring was like, “nah,” and summer is all like, “I can hang out if you want,” and we’re all like, “Guys, make up your mind.”
Shed your winter fur, and get ready for something new.
An A to Z look at 007's clothing labels.
When it’s layer weather – but not yet all-day layer weather – it can feel like we’re only wearing part of our outfit without all of the intended layers. This banded two-tone henley is ... [more]