Thanks to G-Shock for believing in Primer's mission of sharing sophisticated and durable style and teaming up with us on this post.
Supima Cotton Shawl Collar Sweater
Shown: Banana Republic
In the new world of work – whether that's at home, at an office, or some combination of the two – the preference for comfort has persisted. But that doesn't mean there aren't men's style staples that still look damn sharp while being supremely comfortable all day.
If you've been following Primer for any length of time, you'll recognize I'm a huge fan of the shall collar cardigan. It's no less comfortable than a hoodie but a hundred times more versatile for smart casual style. A sweater like this one in a thin rib knit has great texture without looking like a grandpa or The Dude.
→ See more ways to wear it: Primer’s Complete Guide to Sweater Types
Long Sleeve Cashmere Knit Polo
The polo shirt has such a negative reputation J.Crew calls this a “collared sweater,” but make no mistake, this is lightyears from a golf shirt. Made from 100% sustainable cashmere, this knit polo is super soft and looks just as refined on its own or under a sweater or blazer. The knit polo is such a simple style hack we're doing a whole feature on it. Stay tuned.
G-Shock watches have been trusted by astronauts, wildfire fighters, and special forces because of their near invincibility in comparison to other watches, but traditionally their black resin case, rubber strap, and digital screens keep them confined to casual or workhorse outfits.
That changed when G-Shock released the MT-G lineup, a blend of all the tough-as-nails features of the G-Shock with the styling of high end tool watches. Add in that it's powered by the sun, can connect to your phone with Bluetooth, and receives calibration from 6 radio signals across the globe and you've got one heck of a piece of machinery on your wrist.
484 Five Pocket Twill Pants
Cut like jeans, 5 pocket twill pants are the perfect smart casual in-between: Easy to dress up or run weekend errands in. This faded brown works with just about every color you throw at it, yes, including black.
Black Chunky Chelsea Boots
The chunky Chelsea boot became a standard for me during lockdown thanks to comfort and the ease of slipping them on and off. Now, they've transitioned into my smart and business casual outfits effortlessly. The sleek, laceless vamp paired with a rugged sole is the consummate modern boot.