Live Action Getup: Pick a Direction & Drive
Hit the road in this clean summer style.
Live Action Getup
It’s The Reader Getup, Brought To You By Primer Fan Devon Welch
Showing off the style of the Primer community!
3 Tricks for Making Summer Outfits Out of Your Favorite Fall Looks
You've got 2-3 outfits you ALWAYS rock in cooler weather – this summer, you don't have to start from scratch.
The Amazon Outfit: Summer Weekend Road Trip
Our series for making good style painless. Free Prime shipping and free returns if you don’t like it or if it doesn’t fit.
Live Action Getup: What to Wear on a Casual Spring Date
Got a casual evening date that you want to look great for, but have no idea where to start? We don't blame you.
Live Action Getup: Never Tell Me The Odds – An Easy Spring Look Inspired by Solo
A real-world outfit inspired by Han Solo.
Introducing Our Very First Reader Getup! Zac Silk + Submit Your Own to Be Featured!
Great style from the Primer community.
Look for Less: Ryan Reynolds in Rome
Recreate this smart look at an even smarter price.
Update the Look: An Outfit from a 1931 Cagney Film Makes a Sharp Smart Casual Look for the Office
Proving some office style essentials can last 87 years.
Live Action Getup: It’s Not Spring Just Yet
Most of us still have the tail end of winter to deal with – 30 degrees with snow in much of the country, and heavy rain for the last three days here in Los Angeles. This simple Getup will keep you ... [more]
Live Action Getup: Crushing Monday
Start the week off strong.
The Amazon Outfit: Ready for Anything
A casual look that will carry you through the craziness of the holidays.
Live Action Getup: The Sportcoat as Casual Outerwear
These days, sportcoats act more as ornaments to create a dressy appearance, but they’re still coats. There’s no reason you can’t use it functionally too. After all, you paid for the damn thing, ... [more]
Live Action Getup: Heading Back Home
As our year comes to a close, we make our way back to the places that shaped us.
1 Pair of Boots, 3 Completely Different Outfits
Proving the right boots can have many different sides, just like you.
What to Wear When You’re Not Sure How Dressed Up You Need to Be
An introduction to dressing like a social chameleon.
Live Action Getup: Rugged Fall Casual
A minimalist color palette with workwear staples like waxed canvas, box-weaved knit, and hefty boots.
Live Action Getup: The (Genius) Packable Jacket
Always have a super warm jacket – without having to carry it under your arm all day.
All from Target: The Fall Office
A complete, affordable outfit created from Target's new Goodfellow & Co. line.
Live Action Getup: The Black Denim Jacket
Can’t justify buying a (real) leather jacket? Don’t try to fake it with faux – go black denim.
Fall Getup Week: Away for the Weekend
Boot up, grab a bag, and go.
Live Action Getup: Anything But Neutral
A killer way to wear a t-shirt and jeans.
Live Action Getup: An Evening at the Lake
Next weekend, head out of town for some much needed R&R. After a great day of hiking and BBQing, look sharp while staying comfortable and have a romantic lakeside evening.