Fall Getup Week: The Patterned T-Shirt + Vote For Your Favorite Getup from This Week!
The t-shirt is the easiest and most comfortable of fall layers – do more, keep the comfort.
Live Action Getup
Fall Getup Week: How to Style Your Favorite Rugged Fall Threads
Ready for work – or the weekend.
Fall Getup Week: What to Wear on (Almost) Any First Date
The fail-safe outfit you can wear on a date when you're not sure how dressed up to be.
Fall Getup Week: The Modern Minimalist
The future is clean and casual.
Fall Getup Week: How To Look Great In A Smart Casual Office This Fall
A new Getup every day this week!
Live Action Getup: The Last Heat Of Summer
Labor Day may have come and gone, but in many locations across the country, the temperatures and humidity haven’t heard the news. Fall might be right around the corner but there is still enough time... [more]
Reader Getup: Khoi Nguyen from Gentleman Within
Introduce these transitional pieces to help you with the seasonal change.
Live Action Getup: Ditching the Stuffy Suit
We're more Sunset Boulevard than Wall Street.
You Won’t Believe This Road Trip Is In America + 4 Getups & Travel Vlog!
We hit the road for some mid-year reflection, early fall style, and unbelievable scenery.
Live Action Getup: Wear This to a Casual Summer Networking Event
Put-together, not dressed up. Light colors and an unstructured blazer lend polish to this smart casual summer combo.
Minimalist Style: Dress Better With Less Effort + 5 Complete Getups For Inspiration!
Simplify your life and have better style.
Live Action Getup: Pick a Direction & Drive
Hit the road in this clean summer style.
It’s The Reader Getup, Brought To You By Primer Fan Devon Welch
Showing off the style of the Primer community!
3 Tricks for Making Summer Outfits Out of Your Favorite Fall Looks
You've got 2-3 outfits you ALWAYS rock in cooler weather – this summer, you don't have to start from scratch.
The Amazon Outfit: Summer Weekend Road Trip
Our series for making good style painless. Free Prime shipping and free returns if you don’t like it or if it doesn’t fit.
Live Action Getup: What to Wear on a Casual Spring Date
Got a casual evening date that you want to look great for, but have no idea where to start? We don't blame you.
Live Action Getup: Never Tell Me The Odds – An Easy Spring Look Inspired by Solo
A real-world outfit inspired by Han Solo.
Introducing Our Very First Reader Getup! Zac Silk + Submit Your Own to Be Featured!
Great style from the Primer community.
Look for Less: Ryan Reynolds in Rome
Recreate this smart look at an even smarter price.
Update the Look: An Outfit from a 1931 Cagney Film Makes a Sharp Smart Casual Look for the Office
Proving some office style essentials can last 87 years.
Live Action Getup: It’s Not Spring Just Yet
Most of us still have the tail end of winter to deal with – 30 degrees with snow in much of the country, and heavy rain for the last three days here in Los Angeles. This simple Getup will keep you ... [more]
Live Action Getup: Crushing Monday
Start the week off strong.
The Amazon Outfit: Ready for Anything
A casual look that will carry you through the craziness of the holidays.