How to Nail Rugged Fall Style in 3 Moves & 3 Outfits
Three looks, same backbone.
Live Action Getup
Live Action Getup: Golden Hour Linen
Built for patios after six, last coffee runs, the walk home at sunset.
Live Action Getup: Remixing 5 Proven Outfits into a Refined Summer Look
Still summer, yet the thermostat keeps flipping. This remix pulls proven pieces from five earlier Primer Getups and resets them for late-season evenings when the breeze comes back or the office vent ... [more]
Primer’s Big Spring Style Guide
Spring isn’t just a change in weather—it’s a shift in attitude, and the right outfit moves with it.
Live Action Getup: A Casual Outfit That Holds Its Own
A laid-back mix of classic workwear and vintage textures.
Live Action Getup: The Everyday Outfit You Can Count On—Sweater, 501s, Loafers
A sharp, casual outfit built from affordable staples that look better with every wear.
What to Wear to a Holiday Party Now: A Modern, Smart Casual Style Steeped in the Fits of Classic Menswear
When you don't want an ugly Christmas sweater OR a velvet tux.
Escape Plan: The Fall Outfit Driven By Classic Cool
Inspired by the enduring ease of midcentury icons, this fall look is for the kind of weekends when the drive is slow, and the style is effortless.
Accidentally Rediscovering Bond’s 2006 Casino Royale Venice Look in My 2024 Style
Some things never change.