I bought this waxed canvas coat for only $35, and believe it or not, I bought it at American Eagle. Unfortunately that was almost two years ago, but I just love it too damn much not to wear it. I originally featured it in one our style deal roundups and ordered it for myself.
It's a perfect example of how to dress great on a budget. A lot of guys when they first show up to Primer are used to men's magazines featuring $500 designer stuff and remember the “Be better than The Gap,” scene from Crazy Stupid Love. So when they see we feature things from Target, or Old Navy, or yes, even the high-school-bro-brand American Eagle they're quick to dismiss everything.
But that's the real secret to dressing on a budget. Looking beyond brands and labels. Knowing what kind of style you want and being smart enough to look in other places that are more realistically priced. Based on the steep discount that was on this waxed canvas coat at the time that I bought it, I would guess that it didn't sell well. Maybe it wasn't right for the majority of AE's customers, but it was perfect for me. It was such a steal that I'm unable to find a similar item to share with you that isn't $100 more.
All this to say: If you're on a budget it's essential that you begin to discern specifically what you like and what you're looking for versus just going shopping from time to time and buying what's in front of you. And of course, you should subscribe to the Primer newsletter (link in the menu above) and follow us on Instagram, to help define your style and to ensure you always get first dibs on the good sales we find. Oh, and I find a ton of great stuff at The Gap. 😜