The Amazon Outfit: Summer Weekend Road Trip
Our series for making good style painless. Free Prime shipping and free returns if you don’t like it or if it doesn’t fit.
Spring Style
Live Action Getup: What to Wear on a Casual Spring Date
Got a casual evening date that you want to look great for, but have no idea where to start? We don't blame you.
Live Action Getup: Never Tell Me The Odds – An Easy Spring Look Inspired by Solo
A real-world outfit inspired by Han Solo.
I Wish I Had This One Style Lifesaver At My Wedding (Before & After) – Stop Unsightly Untucking with KK & J’s Shirttail Garters
Stop Involuntary Untucking Forever: This startup has improved on a classic style essential.
Introducing Our Very First Reader Getup! Zac Silk + Submit Your Own to Be Featured!
Great style from the Primer community.
The Getup: Every Item Under $50 – Spring Heat Wave
Spring was like, “nah,” and summer is all like, “I can hang out if you want,” and we’re all like, “Guys, make up your mind.”
The $29 Uniqlo Harrington Jacket
A frugal take on the $400 original.
Full Grain Leather, Goodyear Welt Dress Shoes, Half the Price: New from Thursday Boots
A new line of dress shoes from one of our favorite bootmakers.
Update the Look: An Outfit from a 1931 Cagney Film Makes a Sharp Smart Casual Look for the Office
Proving some office style essentials can last 87 years.