Spring was like, “nah,” and summer is all like, “I can hang out if you want,” and we’re all like, “Guys, make up your mind.”
The Getup: Every Item Under $50 – Spring Heat Wave
-
Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
13 Bold Watches That Break Away from Boring
These unique men's watches will make a statement on your wrist.
30 Upgrades to Fall Essentials On Sale Right Now
Better fit, better quality – discounted.
These are the Clothing Brands James Bond Wears: Levi’s!? Zara!? US-Made Boots!?
As Bond hits the big screen once more with No Time To Die – which marks Daniel Craig’s final outing as 007 – we take an A to Z look at James Bond’s most trusted clothing labels.
How to Be a Better Man Than 90% of Guys: Be Polite, Always, to Everyone
Telling guys to be polite and friendly may sound obvious, but how many times have you diverted your eyes walking passed someone in the hallway, or pulled out your cell phone in the elevator to avoid ... [more]
The Best Watch Brands by Price: A Horological Hierarchy
A timeline for when you're ready to upgrade your timepiece.
Primer’s Definitive Guide to Proper Sleeve Length
The proper sleeve length for outerwear, jackets, sweaters, dress shirts, and short sleeves.
34 Pairs of Boots Under $200
Add a pair (or two) of sharp-looking boots to your arsenal with these 34 deals.
The Getup: Fallmost
45 degree mornings, 80 degree afternoons.
Buck Mason’s Super Rare 50% Off Sale
Only their 3rd sale since we've been following the brand.
More Than the Martini: The Many Other Drinks of James Bond
In the films, Bond is known for his martinis with a precise mixing method, but in the novels he imbibes in more than one libation.
Everything You Need to Know Before You Go to the Tailor
Getting the perfect fit right off the rack is like winning the lottery. Whether you wear suits or selvedge denim, this guide demystifies the process of tailoring and alterations.
9 Podcasts to Escape Politics, Current Events, And The Pandemic
Kill time and save money with these deeply immersive podcasts about other worlds that will help you check out of 2020 for a while.