THESE are Our Best Black Friday & Cyber Monday Style Deal Finds + Complete Sales List

THESE are Our Best Black Friday & Cyber Monday Style Deal Finds + Complete Sales List
The biggest day of the year to save on style upgrades (and more).

Whether you intend to finally pull the trigger on the careful list of things you've been creating, or you're just planning to scroll and tap from the comfort of your post-turkey haze, you need a plan. This year, focus on quality over quantity. We're looking at higher-end, high-ticket items that are significantly marked down this weekend. Think top coats, quality cashmere sweaters, and pants that promise durability and style. These are the investments that pay off in the long run.

Beyond clothing, it's time to consider those home essentials you've been needing but haven't yet purchased. Almost everything is on sale right now, so seize this opportunity to snag them at a discount. From new sheets that promise a better night's sleep to efficient garage storage solutions, and even specialized software that can enhance your work or hobbies – there’s a deal for it.

And, guys, let’s not forget you know you're going to have to buy gifts for like 10 people within the next three weeks. Instead of stressing over finding the perfect gift for your niece and then having to overpay for something you're not excited about last-minute, why not get her a good one and save some money in the process?

The combined weight of Black Friday as a much-hyped holiday tradition and good ol’ FOMO leaves many people spending more on items they don’t need, just to feel like they participated. And while we love a good bargain as much as anyone, we don’t want our readers to fall into the trap of buying unnecessary things just for the sake of a 30% discount with free shipping.

We’ve scoured all the deals out there to create a list of sales that's actually worth your time and money. Happy shopping!

A bad deal: Buying something just because it's on sale.

Smart spending: Taking some time to find things you've needed or will need while they're on sale. Today's the day.

This Black Friday sales guide has 2 parts:

  1. Complete sales list
  2. Featured item picks

As we mentioned earlier this week, there are two approaches to using Black Friday sales to your advantage. You can 1) buy fewer, higher quality items at a more attainable price, or 2) take advantage of the pricing for buying quantity: upgrading your work or gym attire, replacing your underwear, etc. all in one go.

Reader Favorites Quick List

Quick tip: Filter sales pages by your sizes to see only what's relevant to you.

Amazon See our full picks guide

Huckberry Up to 40% off (picks below)

Todd Snyder 30% off exclusive styles, 50% off sale styles

J.Crew 50% off almost everything (picks below)

J. Crew Factory 50% to 70% off everything

Banana Republic 40% off your purchase (picks below)

Everlane Up to 50% off

Gap 50% off everything + 60% off really big deals (picks below)

Cole Haan Up to 60% off almost everything

Nordstrom Black Friday Deals: Save on items marked down

Full Black Friday Fashion Sales List

Abercrombie & Fitch 25% off everything

AllSaints 30% off everything

Allen Edmonds Shoes at $199 and Boots at $249

Bonobos 30% off

Brooklinen 25% off

Clarks 40% off sitewide + free shipping

Club Monaco 40% off everything

Corridor NYC 30% off sitewide

Dearborn Denim 15% off online with code HOLIDAY15

DSTLD 30% off full price, 70% off sale

Eddie Bauer 50% off

Express 50% off everything + $35 All Jeans and Sweaters

Florsheim 25% off site with with code BK3W

Frank and Oak 40% off everything

Fossil 40% off full priced styles

Grant Stone 20% off carts over $400

Greats 30% off sitewide with code BLACKFRIDAY

Indochino Extra 10% off two suit bundles. Combine code BLKFRI23 and BF23BUNDLES

Jay Butler 20% off sitewide with code JBBF2023

Levi’s 40% off + free shipping + free returns

LLBean 10% off your order including sale items with code GIVEJOY10

Mr Porter Up to 50% off select items

Nadaam Take 40% off with code BLACKFRIDAY

Nike Save up to 60% off, use code BLACKFRIDAY to get an extra 25% off select styles

Oak Street Bootmakers 30% off – Read our feature on the brand

Old Navy 50% off everything

Orvis Save up to 60% on Cyber Deals

Proper Cloth Up to 40% off + Free Shipping on All Order

Quince 5 days of deals

Spier and Mackay Save up to 20% off

Target 30% off select men's clothing, pajamas, and slippers + Men's sweaters from $28

Taylor Stitch Up to 40% off clothing + other deals

Tani 40% off storewide + 10% off orders $200+

The Tie Bar 20% off sitewide

Theory 25% off sitewide

Timberland 30% off sitewide

Tommy John 30% off sitewide with code BF30

Uniqlo Limited time sales

Urban Outfitters 30% off your purchase

Vineyard Vines 50 to 60% off

White's Boots Take up to 30% off

Will Leather Goods Enjoy 30% off sitewide

Black Friday Men's Style Deal Picks


tan trucker jacket

American-made Flint & Tinder Unlined Waxed Trucker Jacket, $182 $228

huckberry jeans

American-made Stretch Denim, $126 $158

white tshirt

American-made Forty-Five Supima T-shirt, $21 $42

tan pull on boots

All-Weather Pull-on Storm Boots, $63 $158

man wearing blue hoodie

US-made Flint & Tinder 10 Year Hoodie, $89 $128

→ Read my review here

green parka

Proof Passport Jacket, $74 $248

Banana Republic

a cashmere crewneck sweater

Cashmere Crewneck Sweater, $90 $150

man wearing a wool topcoat

Wool Topcoat, $240 $400

a long sleeve button down shirt

Flannel Shirt, $48 $80

chino pant

Brushed Traveller Chino, $60 $100

man wearing a car coat over a turtle neck sweater and trousers

Wool Blend Car Coat, $300 $500

chino pant

Slim Rapid Movement Chino, $60 $100

a long sleeve button up herringbone shirt jacket

Herringbone Shirt Jacket, $78 $130

a man wearing a twill shirt jacket

Twill Shirt Jacket, $60 $100


a man wearing straight fit chino pants with a sweater and loafers

Straight Fit Stretch Chino Pant, $69.50 $89.50

a man wearing a fair isle pattern sweater

Fair Isle Lambswool Blend Sweater, $62.50 $128

a flannel workshirt

Midweight Flannel Workshirt, $56.50 $118

a man wearing slim fit chino pants and loafers

Slim Fit Stretch Chino, $69.50 $89.50

man wearing a merino wool sweater

Merino Wool Cardigan Sweater, $79.50 $158

man wearing chino pants and dress shoes

Slim Fit Stretch Chino, $69.50 $89.50

a man wearing chino pants and casual sneakers

Slim Fit Stretch Chino, $69.50 $89.50

a man wearing a topcoat over a sweater and pants

Wool Blend Ludlow Topcoat, $269.50 $548

man wearing a peacoat

Dock Peacoat with PrimaLoft, $199.50 $398

a man wearing corduroy pants with dress shoes

Slim Fit Corduroy Pant, $54.50 $98

man wearing a knit button down long sleeve shirt and pants

Seaboard Soft Knit Shirt, $54.50 $98

man wearing a v-neck cashmere sweater over pants

Cashmere V-Neck Sweater, $94.50 $138

man wearing a blazer with a shirt and tie and denim jeans

Ludlow Italian Wool Flannel Blazer, $224.50 $450

man wearing a corduroy trucker style jacket over a shirt and pants

Strech Corduroy Trucker Jacket, $69.50 $148

a raglan sleeve sweatshirt

Wallace & Barnes Raglan Sleeve Sweatshirt, $74.50 $158

man wearing a denim chore jacket and pants

Wallace & Barnes Denim Chore Jacket, $144.50 $298

man wearing a wool nylon blend polo sweater

Merino Wool Nylon Blend Polo Sweater, $49.50 $89.50

man wearing a chambray shirt

Organic Cotton Chambray Shirt, $49.50 $89.50

man wearing denim jeans with dress shoes

Slim Fit Stretch Selvedge Denim, $99.50 $168

man wearing a herringbone car coat over denim jeans

Ludlow Irish Wool Herringbone Car Coat, $479.50 $798


black plaid shirt jacket

Black Plaid Shirt Jacket, $35 $79.95

tan wool bomber jacket

Wool Bomber Jacket, $67 $168

Miscellaneous Finds

man wearing gray waffle knit hoodie

Everlane Waffle Hoodie, $38 $75

red shawl collar cardigan

Tie Bar Wool-Cotton Shawl Collar Cardigan, $78.40 $98

Check out our Amazon Black Friday deal guide:

collage of products that reads Black FRiday Amazon Picks
Andrew Snavely

Andrew founded Primer in 2008 and brings 15+ years of men's style expertise. Known for his practical, relatable approach to style and self-development, he has been a recognized speaker at conferences and has styled work for top brands. Off-duty, he loves photography & editing, and enjoys road trips with his dog, Leela. Raised in rural Pennsylvania, educated in DC, and living in LA for nearly 20 years, Andrew's diverse experiences shape the relatable and real-world advice that has helped millions through Primer. On Instagram: @andrewsnavely and @primermagazine.