Your Next Watch Should Be Made of Wood – Our Pick: Tense Square in Sandalwood
Take your timepiece back to nature with a beautifully crafted wooden watch.
Style
How a Shirt Should Fit – The Principles of Fit
Covering almost a half of your body, the fit of your shirt is paramount for looking your best. We break it down from neck to waist.
Warm Weather Essentials: The Boat Shoe (With Our Picks)
The boat shoe is the well-dressed man's flip flop. It will easily take you to the beach, the pool, the boardwalk, plus a million places a flip flop shouldn't go. It pairs with shorts in a way few ... [more]
The Philosophy of a Good Fit
A carefully gathered getup is worthless if the elements don't fit. When wanting to look your best, fit is king. In our new series we explore the methods of ensuring all your clothes, from your suit to... [more]
9 Beautiful Black on Black Watches
If you’ve browsed by the watch case in the last year or two you’ve no doubt witnessed the popularity of watches with a black face and black strap grow to an unlimited number of choices. Here are a... [more]
Style Q&A: Finding Quality Socks That Fit
When socks are sold in ranges that are supposed to accommodate 6 shoe sizes, it's no wonder guys can have a hard time finding a decent pair that fit correctly, and are built to last. Grant's on the ... [more]
Win a Custom Shirt from Joe Button, with 2 Lucky Winners!
Joe Button is giving away 2 shirts to 2 lucky Primer readers.
Style Q&A: Dark Brown Wingtips with a Black Suit at a Formal Occasion
"Is it acceptable to wear dark brown wingtips with a black suit to a formal occasion?"
The Primer Guide to Sweaters: Fabric, Fit & Care
Whether you're dressing up or going for comfort, the sweater is one of the most versatile pieces in a man's wardrobe.