Updated: Prime Day Starts Now: Our Top Picks For Style, Tech, and More
How to navigate the latest and greatest day of deals.
Style
Prime Day is Coming: 32 Deals That are Already Live + What to Watch Out For Based on Last Year
Our comprehensive guide to 48 hours of exclusive deals and discounts + finds that are already discounted.
How to Wear Sneakers Smart Casual Without Looking Sloppy + 5 Outfit Examples!
Love sneakers, but not sure how to dress them up? Here’s how to put your best foot forward.
Live Action Getup: Desert Shade
Ready for summer? It's going to be a hot one.
These 32 Men’s Clothing Brands Make Great Style Dead Simple
A complete guide to brands you can bank on.
Pants Rise Explained (and Why Low Rise Isn’t Always Your Best Choice)
One of the most important dimensions for fitting pants isn't on the label.
Deal Alert: 30% Off USA-Made Flint And Tinder Unlined Waxed Trucker Jacket
This Primer reader favorite is 30% off, the lowest price for the rest of the season.
Are Slim Jeans Out of Style?? Style Q&A
A Primer reader wrote in to ask if slim and taper jeans are going out of style since he heard skinny jeans were out.
5 Under $50 – April 26
A collection of deal finds you don't want to miss.