It’s less than a week until the 7th annual Amazon Prime Day, and early-release deals are already launching. But don’t let the FOMO strike just yet. This two-day sale event will feature more than 2 million deals globally for Prime members–more than any previous year. There’s still plenty of time to find great prices on items in pretty much any and every category.
Whether you’re hoping to save on something you've been eyeing for awhile or find a birthday/graduation/anniversary (etc.) present, check back periodically–we’ll be updating as we discover the latest discounts on fashion, electronics, home and sporting goods, and more. Much, much, much more. The trick to Prime Day is sifting through the sheer quantity of deals to uncover the high quality purchases. And that’s what we’re here for.
(Before you read on, if you’re not already a Prime member, sign up now for a free 30-day trial to take advantage of the savings.)
Jump to section:
Prime Day: When Is It?
This year, Prime Day officially begins this Monday, June 21st, although (as in previous years) early deals start dropping in the days leading up to the big event. And more will continue to launch every day leading up to the 21st. Then you have until 11:59pm PST on Tuesday, June 22nd to shop, although not every Prime Day deal will last the full 48 hours. Some will sell out in a flash (more on that below).
What’s New and Notable for Prime Day 2021?
Amazon tends to create incentives for Prime Day–this year, if you spend $10 at a qualifying small business through June 20th, you’ll receive a $10 shopping credit to spend on Prime Day.
After upping its in-house fashion game in recent years, Amazon is highlighting apparel and accessories in a major way with The Big Style Sale. Expect deals on both designer and house brands–based on previous years, look out for discounts on big names like Levi's and Calvin Klein, as well as significant savings on Amazon-owned labels such as Goodthreads, Buttoned Down, and Amazon Essentials. (This is also a great time to save on a new watch, FYI!)
Amazon has also gotten into the household sphere, and through June 22nd, Prime members can save on a wide range of home goods from snacks to health care essentials, and even home office chairs and air fryers (perhaps the new Instant Pot?).
Echo smart speakers went on sale on June 13th, and there’s an even deeper discount when you buy two or more devices. On top of that, if you’re a new Prime member and you signed up for Prime using an Echo device, you’ll receive a $5 Amazon credit. Just say, “Alexa, sign me up for Prime.”
And don’t forget about Amazon’s streaming services–Prime members can also rent or buy a wide variety of Prime Video titles at up to 50% off.
How to Navigate Prime Day Deals
The sheer size and scope of Amazon’s offerings is so vast that you’d need much more than 48 hours to scroll through everything. But you don’t have to see everything–just the best things. Let’s break it down.
→ First of all, there are the straightforward price cuts. These aren’t typically limited by duration or stock, although sometimes demand exceeds supply.
As mentioned above, Amazon also offers deals on streaming services, such as Amazon Music, Video, and Kindle subscriptions. Even if you’re trying to cut down on physical items, it can be helpful to save on streaming content and memberships.
→ Equal amounts exciting and stressful, Lightning Deals are one-per-customer and limited by both time and quantity. They’re usually on things like electronics, and the most popular devices will definitely sell out well before the promotional period ends. You have 15 minutes to check out after you’ve added a lightning deal to your cart. But if you miss something, you can also join a waitlist for an item that’s currently in someone else’s cart.
How to Make the Most of Prime Day
In previous Prime Days, customers were frustrated by the search and filter limitations. But Amazon has made it easier to weed through all the results and regular-price items to find specific listings and Prime Day exclusives.
Start with the Prime Day filter in the left sidebar. This feature highlights all the available deals and offers, so you don’t have to scroll through millions of items.
If you prefer to search by keyword (e.g., “headphones”), Prime Day eligible deals are now featured at the top of the results.
However you prefer to shop, one of these two options should help cut down on feeling stressed and overwhelmed by the sheer number of options available.
And speaking of what’s available, that brings us to the deals! Here’s what we think are the best Prime Day offers for fashion, tech, and home items so far:
Prime Day Deals Available Now
Prime Day Fashion Deals
Goodthreads Moto Jacket, $66.50 (provided)