Updated: Prime Day Starts Now: Our Top Picks For Style, Tech, and More

Updated: Prime Day Starts Now: Our Top Picks For Style, Tech, and More
How to navigate the latest and greatest day of deals.

It’s all happening. Prime Day 2021 is here, and the deals are launching faster than you can scroll. Whether you need to refresh your wardrobe, upgrade your gadgets, or show your living space some love, there are deep discounts to be had in those categories and pretty much anything else you can think of. Be sure to check back throughout the day–we’ll be updating this post periodically as new deals go live.

How long does Prime Day last?

  • Start: Monday, June 21st (now!)
  • End: 11:59pm PST on Tuesday, June 22nd
  • That’s two days/48 hours of deals

What are the different types of deals?

There are three categories of Prime Day deals:

  • Price cuts: discounts, savings, markdowns, reductions: however you want to say it, these lowered prices are the simplest kind of deal. Usually not limited, but sometimes popular items sell out. Often the lowest price you’ll see all year.
  • Lightning deals: these deals *are* limited, both by quantity and sale duration. Lightning deals are often very popular (i.e., likely to sell out) so know what you want to search for, check out quickly, and make sure to use the waitlist option–you never know what you might be able to salvage from another shopper’s abandoned cart.
  • Streaming services: many titles on Kindle, Amazon Video, and Amazon Music (and the memberships themselves) are discounted during Prime Day, so don’t forget about your digital media library.

How to Shop Prime Day the Smart Way

Shop smarter, not harder, with a couple of easy to use features:

  • The Prime Day filter on the left sidebar makes available deals and offers instantly visible. prime day filter
  • Use the search function to quickly navigate to items you know you want/need so you’re not just looking at what’s being featured (and end up spending more than you meant to).
  • Even if an item isn’t on sale, try adding it to your cart and checking back to see if the price changes.

What are you hoping to pick up this Prime Day?

Check back as we update this page with new deals and discounts throughout the next 48 hours!


dockers ultimate 360 slim chinos

Dockers Ultimate Chino with 360 Flex, $34.99 $49.99

light grey regular fit chino pants

Dockers Straight Fit Stretch Chino, $34.99 $49.99

dark blue short sleeve raglan sleeve shirt

Amazon Essentials Raglan Crewneck Shirt, $8.72

light green french terry hoodie sweatshirt

Amazon Essentials French Terry Hooded Sweatshirt, $18.10 $25.90

gray tshirt with black jeans and boots
made for you Andrew tshirt

Made in USA Custom Fit T-Shirt, $17.50 $25

bulova moonwatch

Bulova Moonwatch, $315.99 $675

Read our full feature on the fascinating history of this handsome watch.

levi's 511 black

Levi's 511 Slim Stretch Jeans, $41.70 $69.50

levis 502

Levi's 502 Slim Taper, $41.70 $69.50

dark grey oxford shorts for men

Goodthreads 7″ Oxford Shorts, $25

fleece bomber

Goodthreads Fleece Bomber, $25.10 $35

striped v neck short sleeve shirt

Amazon Essentials 2-Pack Stripe V-Neck Shirts, $9

short sleeve floral shirt with white shorts and sneakers - mens summer outfit idea

Amazon Essentials 7″ Stretch 5-Pocket Shorts, $20.70

solid white button down long sleeve oxford shirt

Goodthreads Slim-Fit Oxford Shirt, $18.10 $25.90

white long sleeve button down oxford dress shirt for men

Van Heusen Regular Fit Oxford Shirt, $14.60 $19.99

set of three black boxer underwear

Calvin Klein Multipack Cotton Boxers, $29.75 $42.50

men's spring outift with gray shirt jacket, white henley, and tan chinos - man drinking coffee

Levi's Men's XX Standard Tapered Chino Pants, $29.99 $49.99

invicta stainless steel automatic diver style watch

Invicta Pro Diver Stainless Steel Automatic Watch, $55.17 $78.82

citizen stainless steel watch with brown leather strap

Citizen Eco-Drive Watch, $129 $325

dark grey tactical shorts for men

Goodthreads 7″ Tactical Shorts, $25.10

moto style jacket zip front

Goodthreads Moto Jackets, $66.50 $94.70

blue quilted bomber jacket

Goodthreads Quilted Liner Jacket, $42.60 $60.90

cream color fisherman sweater

Amazon Essentials Fisherman Cable Crewneck Sweater, $29.90

brown leather belt with gold buckle

Timerland Leather Belt, $15.99

dark blue flat front slim fit chino pants

Amazon Essentials Chino Pant, $14.60 $21.80

dark green chino shorts

Goodthreads 5″ Stretch Chino Shorts, $17.50 $25

khaki stretch chino style shorts for men

Goodthreads 7″ Stretch Chino Short, $17.50 $25.10

wood coat hangers

Wooden Coat Hangers, 16-pack, $25.59 $35.99

clear frame sunglasses

Le Specs Sunglasses, $44.81 $59

ray ban brown square sunglasses

Ray-Ban Square Sunglasses, $161 $211


Toshiba 50LF621U21 50-inch

Toshiba 50-inch Smart 4K, $309.99 $429.99

portable ssd from sandisk tech device

SanDisk 2TB Extreme Portable SSD, $239.99 $459.99

Seagate Desktop 8TB External Hard Drive HDD

Seagate Desktop 8TB External Hard Drive HDD, $164.99

mavic drone

DJI Mavic Mini Combo Drone Quadcopter 2.7K Camera, $399 $523.99

fire stick tv tech device

Fire TV Stick 4K streaming device, $24.99 $49.99


computer chair

Mesh Computer Chair, $35.41 $50.83

irobot roomba

iRobot Roomba i4+ Robot Vacuum, $399.99 $649.99

ninja blender

Ninja Professional 72 Oz Countertop Blender with 1000-Watt Base, $69.99 $99.99

cosori wifi air fryer kitchen appliance

COSORI Smart WiFi Air Fryer, $79.79 $119.99

wood kitchen bar stool

Nathan James Wood Kitchen Bar Stool, $62.99 $89.99

We will be updating this list, check back for new finds through the 48 hours of Prime Day.

Andrew Snavely

Andrew is the founder and editor of Primer. He's a graduate of American University and currently lives in Los Angeles. Read more about Primer on our About page. On Instagram: @andrewsnavely and @primermagazine.