Look for Less: James Bond’s Suit from Skyfall
Can’t afford the real suit by Tom Ford or the Omega watch? No matter, we’ve got the perfect frugal alternatives for every Entry-Level Agent.
Spend
Seven Deadly Dealbreakers for the First-time Home Buyer
Buying a home is one of the biggest investments you can make. Don't get suckered by a dealbreaker.
Enter to Win this Beautiful Orient Disk Watch + Primer Exclusive Discount Code
Class up your wrist by winning this Orient disk watch.
Style Essentials: The Thin White Henley
The most masculine shirt is also the most versatile.
Style Q&A: Where Should I Keep the Junk in My Pockets?
Every man's got stuff he has to carry. How do we do it without looking like we've got pockets full of quarters?
Style Q&A: Is There a Professional Way to Wear Shorts?
When the office is a sauna is it ok to opt for something more comfortable?
The Everyman Test Drive: Kia Optima Hybrid
Primer's first car review, built for the average guy.
Look for Less: Ryan Reynolds Fall Casual
You don’t have to wear a tie to feel like a man. Check out these frugal alternatives for a similar style.
How to Refinish Old Furniture: Decorate Your Place on the Cheap
The style of a man's home is just as important as his personal style. Learn how simple it is to refinish old furniture and stop living in a cardboard bachelor pad.