The Everyman Test Drive: Kia Optima Hybrid
Primer's first car review, built for the average guy.
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Look for Less: Ryan Reynolds Fall Casual
You don’t have to wear a tie to feel like a man. Check out these frugal alternatives for a similar style.
How to Refinish Old Furniture: Decorate Your Place on the Cheap
The style of a man's home is just as important as his personal style. Learn how simple it is to refinish old furniture and stop living in a cardboard bachelor pad.
Shrink to Fit: A Guide to Shrinking the Classic Levi’s 501 STF Jeans
Your new favorite jeans cost less than $50 and will fit you perfectly.
5 Important Questions That Can Prevent You From Buying Crappy Clothes
Just like getting 6 pack abs starts in the kitchen, great style starts in the fitting room.
Style Q&A: Achieving Effortless Style
Style is created, not born.
11 Out-of-Style Trends You Should Phase Out of Your Wardrobe
Trends come and go -- time to clean out these 11 items from your closet.
The Uniform: Go Anywhere, Do Anything – Summer Edition
Nobody likes doing costume changes throughout the day. With this go-to summer 'uniform' you'll look your best no matter where your day takes you.
The $20 Vintage Watch
Old, classic watches aren't just for rich guys.