Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Andrew Snavely
Andrew founded Primer in 2008 and brings 15+ years of men's style expertise. Known for his practical, relatable approach to style and self-development, he has been a recognized speaker at conferences and has styled work for top brands. Off-duty, he loves photography & editing, and enjoys road trips with his dog, Leela. Raised in rural Pennsylvania, educated in DC, and living in LA for nearly 20 years, Andrew's diverse experiences shape the relatable and real-world advice that has helped millions through Primer. On Instagram: @andrewsnavely and @primermagazine.
Looking intentional and interesting in summer can feel downright impossible, especially when you want to rock a t-shirt. This outfit has all your favorites - a soft tee, comfy jeans, and lightweight ... [more]
For many of us spring ended in February. When you live in a hot and humid place and need to look great at work or on a date, comfort and confidence comes down to one thing: Dressing intentionally.
A huge gallery of detailed close-ups that'll make any fan start shopping for a DeLorean. After all, if you're going to build a time machine into a car why not do it with some style?