Amazon’s Big Style Sale: Our Picks + Everything We Know [Updated Tuesday]

Amazon’s Big Style Sale: Our Picks + Everything We Know [Updated Tuesday]
The first Prime Day-like sale for just style is here.

What is the Amazon Big Style Sale

Believe it or not, this is Amazon's first foray into a traditional fashion sale a la J.Crew or Nordstrom. While style items regularly receive discounts and are included within Prime Day, this is the first dedicated style sale.

It includes discounts across the men's, women's, and kid's sections and features clothing like jackets, shirts, pants, and shorts as well footwear, watches, sunglasses, underwear, workout clothes, and more. Basically, if it's sold in a clothing store, it's included. Take a look now –

What Brands are Included?

This sale includes things for the everyday budget style shopper – think discounts on Levi's, Ray-Ban, Champion, Dockers, Timex, Seiko, house lines like Goodthreads, and more.

Plus, and this may be news to a lot of guys who don't shop for clothing on Amazon, the sale will include more upscale men's fashion brands like Club Monaco, Faherty, Baracuta, Alpha Industries, Billy Reid, Frame, Gitman Vintage, Naked & Famous, Rag & Bone, Reigning Champ, Ted Baker, Theory, and Armani Exchange.

How Long Will It Last

So far, the exact end day is a little nebulous, but it will be for sure running for a few days, with new discounts and daily deals added each day.

Our Picks

Check back for more as we come across things.

Most of the picks below are available in multiple colors.

For items that we've previously featured or already have, we've included our own photos.

Today's Daily Deals

Shirts

A person standing posing for the camera with a floral short sleeve shirt

J.Crew Mercantile Slim-fit Tropical Printed Shirt, $29 $38.98

There's no question floral shirts have become a stylish go-to for the last few summers, but at an affordable price-point it's a struggle to find one that doesn't skew to Magnum PI. This subdued bi-color slim shirt has been one of my favorites. Nail the fit with How an Untucked Shirt Should fit.

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Goodthreads Short-Sleeve Henley, $16.25 $20.04

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Goodthreads Long-Sleeve Raglan T-Shirt, $16.25 $23.07

floral shirt by banks

Banks Journal Floral Shirt, $34

Jackets

A man wearing a green harrington jacket

Baracuta Classic G9, $293 $390

Also available in black

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Goodthreads Moto Jacket, $57 $95

See our full feature on this Barbour alternative with more photos.

baracuta jacket

Baracuta Field Jacket, $396

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Calvin Klein Flight Jacket, $58.30 $79.99

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American Apparel Twill Tab Collar Long Sleeve Shirt, $68 $74

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American Apparel Flex Fleece Zip Hoodie, $26

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Calvin Klein Denim Trucker Jacket, $35 $79.99

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Levi's Trucker Jacket, $53 $89

Primer's Getup collection is full of Levi's denim jacket outfits, like this one Live Action Getup: What to Wear to an Evening Brewery Tour.

Shorts & Pants

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Amazon Essentials 9″ Classic-fit Flat-Front Linen Short, $13.65

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J.Crew Men's Stretch Dock Short, $34.99

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Calvin Klein Skinny Fit Jeans, $29.99 $70

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Calvin Klein Slim Fit Jean, $32.14 $44.01

A person standing posing for the camera wearing dockers pants

Dockers All Season Tech Pants, $31 $40

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Emporio Armani Men's 3-Pack Cotton Trunks, $28 $33

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2(x)ist Cotton Stretch No-Show Trunk 3-Pack, $22.99 $42

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Sperry Striper II Salt Washed Sneaker, $39.93 $60

Featured as an affordable alt in our recent Summer Blues Getup.

Watches

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Bulova Lunar Pilot Chronograph Watch, $315.99 $675

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Timex Expedition Gallatin Solar-Powered Watch, $40.12

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Invicta Pro Diver Stainless Steel Automatic Watch with Link Bracelet, $83.56

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Citizen Eco Drive Promaster Diver Watch, $149.99

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Timex Expedition Scout Chronograph Watch, $56.87

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Timex Weekender Two-Piece Leather Strap Watch, $48.79

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Timex Weekender XL Watch, $38.68

Sunglasses

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Ray-Ban Hexagonal Flat Lenses Sunglasses, $123.20

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Ray-Ban Aviator Classic Gradient Sunglasses, $135.20

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Ray-Ban Erika Round Sunglasse, $105.60

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Ray-Ban Hexagonal Sunglasses Rectangular, $143.20

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Ray-Ban Round Fleck Sunglasses, $132

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Ray-Ban The Marshal Sunglasses, $132

Check back for updates as we find more picks and deals are released.

Andrew Snavely

Andrew founded Primer in 2008 and brings 15+ years of men's style expertise. Known for his practical, relatable approach to style and self-development, he has been a recognized speaker at conferences and has styled work for top brands. Off-duty, he loves photography & editing, and enjoys road trips with his dog, Leela. Raised in rural Pennsylvania, educated in DC, and living in LA for nearly 20 years, Andrew's diverse experiences shape the relatable and real-world advice that has helped millions through Primer. On Instagram: @andrewsnavely and @primermagazine.