Start the week off strong.
Watch: Brathwait, $125 / Strap: 210 East Oak, $39
Live Action Getup: Crushing Monday
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The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Pants Rise Explained (and Why Low Rise Isn’t Always Your Best Choice)
One of the most important dimensions for fitting pants isn't on the label.
Deal Alert: 30% Off USA-Made Flint And Tinder Unlined Waxed Trucker Jacket
This Primer reader favorite is 30% off, the lowest price for the rest of the season.
The Bachelor Bird: 9 Easy Leftover Rotisserie Chicken Recipes That Prove It’s a Weekly Staple
Turns out eating healthy, fast, cheap, and delicious has been a grocery store staple forever.
Skyfall: Menswear at the Movies
Our week-long series of film inspired looks that you can can actually wear.
BBQ Basics: The Sauces & The Meats
Carolina or St. Louis? Brisket or Pork shoulder? This summer, navigate the maze of sauce styles, meat cuts, and cooking methods of barbecue.
The Square-Framed Aviator: Primer Approved
If it's good enough for the Apollo 11 astronauts, it's good enough for us.
Summer Reads: 7 Books That Make You Think
Build a better you, one book at a time.
1 Look, 2 Budgets: Melted Ice Cream
Summer in the city is heating up. Time for a break, even if just for a moment.
A Man’s Complete Guide to Linen: Hacks for Wrinkles, Affordable Picks, Outfit Inspiration & More
How to wear and care for linen, the easy way.
Summer Deal Picks: Extra 50% Off Sale Items at J.Crew
J.Crew quality at Target prices.
Are Slim Jeans Out of Style?? Style Q&A
A Primer reader wrote in to ask if slim and taper jeans are going out of style since he heard skinny jeans were out.
5 Under $50 – April 26
A collection of deal finds you don't want to miss.