Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Live Action Getup: A Comfortable Thanksgiving
No need to look like you’re dressed for a job interview: This outfit will have you sharp and comfortable whether you’re tossing the pigskin with your cousins or slicing the turkey in the dining room.
Andrew founded Primer in 2008 and brings 15+ years of men's style expertise. Known for his practical, relatable approach to style and self-development, he has been a recognized speaker at conferences and has styled work for top brands. Off-duty, he loves photography & editing, and enjoys road trips with his dog, Leela. Raised in rural Pennsylvania, educated in DC, and living in LA for nearly 20 years, Andrew's diverse experiences shape the relatable and real-world advice that has helped millions through Primer. On Instagram: @andrewsnavely and @primermagazine.
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A calculator and field guide to when the math actually helps, when it’s just flattering you into a purchase, and what gets lost when style becomes a spreadsheet.
Shown here at two price points, a summer outfit that uses layers and pants and still feels comfortable, effortless, and decided. The kind of look you can throw on for a Sunday lunch, an iced coffee ... [more]