|Special thanks to MeUndies for partnering up on this Primer exclusive 20% off deal and for helping to make Primer possible.
What is this?
March, 2017, Kansas City, Missouri: My fiancee and I are invited to a dinner party hosted by one of her childhood friends and his wife.
It’s a big night for me – my chance to, socially speaking, bring home the bacon by impressing one of my lady’s oldest, bestest friends. He’s a physician. His wife is a museum gallery designer. Their home is lovely.
We arrive, bottle of wine and freshly baked cookies in hand. They ask us to remove our shoes before stepping on to their recently installed carpet. My stomach drops.
In the rush to get out the door I paired my nice Gap corduroys and J.Crew button-up with the only pair of “clean” socks I had left…
A pair of athletic ankle socks I normally use for mowing the lawn. Small hole in left big toe; grass stains along the top and collar.
Utter. Social. Ruin.
I spent the rest of the night moving from position to position where I could conceal my disgusting plebeian feet beneath tasteful end tables, claw-footed chairs, and dark corners.
Their toddler had nicer socks on than me.
Socks: The Achilles Heel of Your Style
Fast forward to today and I still cringe when I think about that.
I looked great from the ankles up. I was wearing quality brands that fit me well and matched the occasion perfectly without being bland or generic.
But my style strategy had a fatal flaw: I neglected my socks.
If I had been on top of my sock game I wouldn’t have showed up with my landscaping socks. And I would’ve had a much more enjoyable, confident, socially easeful evening.
It’s easy to forget just how common it is for other people to see your socks, and as a result for your socks to have a major impact on your overall style.
It’s the one reason I’m excited MeUndies, the e-commerce underwear company, is launching a new line of crew and no-show socks. Their socks are available for membership, just like their underwear.
Think about it: You reveal your socks any time you go over to someone’s house who has a no-shoes rule, or settle in to watch a movie at home with your date. Heck, unless your pants are actually too long your ankles are exposed any time you sit down at work, home, or in public.
What Do Your Socks Say About You?
We’ve already made the case for why you need to be on your underwear game, and why MeUndies has us covered.
99% more people are going to see your socks. So all the same rules apply, but with more urgency and impact.
When it comes to good style, every guy knows the devil is in the details. Those details will always include your socks.
Getting your socks wrong (socks with sandals, silly novelty socks, or what I see most often: athletic socks with casual leather shoes) pulls the whole house down on your outfit. It’s like a $500 white dress shirt with yellow pit stains.
So take a look at your sock drawer and ask yourself two questions:
- Do I see a lot of worn out, stained, hole-y, overstretched, or lone wolf pieces?
- Do I like what those socks say about me?
If the answer is “yes” to the first question and/or “no” to the second question, read on.
Fully-Featured Socks With Versatile Style
At the dinner party, I couldn’t help but notice what socks other guys were wearing. I was kind of shocked. I consider myself to have solid style, but I didn’t have anything on the level of my peers.
It was in that moment I realized men’s socks have come a long way from the Hanes of my youth and the Gold Toe of my dad’s professional life.
Take the MeUndies ProModal Crew, for example. Style-wise it tracks a more traditional dress sock, with a finer build and higher cuff to secure it from slipping.
Peek beneath the hood, however, and you’ll see MeUndies is innovating the form.
The sock is made from pro-modal cotton, a blend of modal and tencel yarns. Modal yarn is derived from birch trees and provides exceptional softness, while tencel yarn is derived from eucalyptus and provides good moisture transportation. These are the same higher end yarns you'll find in premium boxer briefs.
The result: a sock that provides significantly more comfort and elevates moisture management than a traditional 100% cotton sock.
MeUndies is also debuting a highly engineered Supima cotton sock that’s great for playing ball.
Supima cotton is grown in the USA and makes up less than 1% of cotton grown in the world. What sets Supima apart from other cottons is an extra-long fiber that gives it more strength, softness and color retention than traditional cotton fibers.
The result: a better wearing, better performing sock that lasts you longer and avoids that rough, dehydrated feel of consumer brand athletic socks.
Never Forget Your Best Socks Again
Whether you prefer your sock style to be more conservative or more outrageous, MeUndies has you covered.
Just like their underwear, MeUndies is offering their sock line-up in multiple flavors to suit a range of tastes: Classic and Adventurous. This allows you to mix and match colors and patterns depending on whether your sock game needs to be subtle or colorful.
It also means the truly completist gent can coordinate his socks and underwear. Especially impressive if you expect to have (ahem) an audience.
The Socks Make the Man
Your socks should complement your overall intentional style, and the potential for a ratty or poorly chosen sock to undermine your program is real – and I’ve experienced getting it wrong. Spectacularly wrong.
MeUndies makes it easy to build an adult sock drawer that fits your style and character, and for less than you’d likely spend at retail outlets.
I’m excited to be an early adopter at MeUndies, and they're offering Primer readers 20% off their first order for the next 24 hours!