Our series for making good style painless. Free Prime shipping and free returns if you don’t like it or it doesn’t fit.
The Amazon Outfit: Summer Casual
-
Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
The Drawstring Chino Is The Pant For Our New Normal
Our comfort requirements have changed – and so has the chino. By Primer reader Christopher A. Like many office workers, I began working from...
Deal Picks: ~$30 Shorts, Shirts, and Jeans + More at Banana Republic
It's the end of the season, and that means it's a smart time to stock up on a discount.
18 Beautiful Black on Black Watches
Your wrist game is playing by new rules.
How an Untucked Shirt Should Fit – A Complete Guide to Button-Ups, T-Shirts, & Polos
Getting the fit right of your untucked shirts is the key essential to having a sharp, intentional style. We'll show you how to check for proper length, width, and sleeve length in the fitting room.
Our 15 Favorite Outfits from Daniel Craig’s James Bond
As we bid farewell to Craig's brutish but refined interpretation of 007, we reflect one last time on his influential style.
Hard Work in 5 Easy Steps: Understanding Perseverance in the Modern Age
"Hard work" isn't physical–it's emotional.
How To Write a Relationship Journal That Strengthens Your Bond and Keeps the Flame Alive
A doable framework for creating an intentional relationship that lasts.
Realistic Ways to Eat Better, Workout Harder, and Get More Results
If you want to know how some rich actor gets in amazing shape, you're in the wrong place.
Dressing Up the Henley
How do you create an elevated casual look that’s effortlessly cool AND incredibly comfortable? Funny you should ask…
The Getup: Elevated Spring Casual
Not one of these items is dressy, yet the considered combination of colors and textures creates a very polished outfit.
The Internet’s Favorite Beard Trimmer Has Just Been One-Upped
Tired of junky hair trimmers that tug and burn out?
These 18 Handsome Lunch Boxes & Bags for the Office Are Anything but Childish
Good-looking, functional totes worthy of transporting your snacks, sandwiches, and more.