Designer to Deal: Winter
- Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
A Guy's Guide To Growing Up
Affordable style, self-development, how-tos, and apartment DIY for the aspiring gentleman.
The 9 Best Chore Coats
All perfect for fall, all affordable.
The Fascinating History of Whiskey in North America
What's the difference between rye, bourbon, and Canadian whisky? A couple hundred years.
All from Target: Monday Morning Meeting
Crush the start to your week, not your wallet.
What Every Man Needs to Know About Handling Arguments in a Long-term Relationship
If you're trying to win, you've already lost.
The Essentials: Gray Denim – 6 Complete Outfits That Prove It Will Change Your Wardrobe + 50 Image Inspiration Album
Your next favorite pair of jeans.
The Square-Framed Aviator: Primer Approved
If it's good enough for the Apollo 11 astronauts, it's good enough for us.
2 Different Outfit Approaches to a First Date: Breaking Down How to Think About Building a Getup
Ask these two questions to immediately improve and simplify your style process.
Use This Simple Lacing Method to Make Your Boots Fit Better
Because new boots shouldn't mean blisters.
The Labor Day Sales List
A rolling list of the biggest savings this holiday weekend.
Jumpstart Your Fall Style With These 38 Picks
What we're looking forward to this autumn.
James Bond’s New Sunglasses in “No Time to Die” + Affordable Alternatives
See the world from Bond’s point of view.
How an Untucked Shirt Should Fit – A Complete Guide to Button-Ups, T-Shirts, & Polos
Getting the fit right of your untucked shirts is the key essential to having a sharp, intentional style. We'll show you how to check for proper length, width, and sleeve length in the fitting room.
Big O
$435 for a scarf!?!?!
Also, do men really wear bangle bracelets?
Andrew
I know, right!? Crazy. Long live reasonable fashion.
Big O
Yes!!! Long live reasonable fashion!! Ha ha!
Zac Silk
I normally end up wearing a parka in winter. I’ll have to invest in another grey crewneck and I’ve already got a pair of wingtip boots the cashmere sweater chinos and scarf.
Zac Silk
Is the ranglan sleeve important? I know it’s a small detail that sets apart the sweater but I’m finding it difficult to find a similar one.
ennbonba
Looks like the Stafford wing-tip boots are listed as $120 right now – how do I get them for $50??