-
Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
The Best Men’s Boot Brands: 24 Top Quality Boots for Fall in Every Price Range
Our favorite fall boots based on quality and versatility.
Add Some Retro-Futuristic Vibes to Your Home With These 19 (!) Free NASA Posters
Look to the stars for some budget-friendly wall decor inspiration.
If You Want Success, Forget The Story And Focus On These Two Things Instead
How it looks will always just be PR.
The Intentional Apartment: 67 More Examples of a Masculine Home from the Pages of the Restoration Hardware Catalog
As a Primer reader you already know the importance of controlling the image that you convey to the world. How you dress, how you...
The 4 Most Important Maintenance Items on Your Vehicle
Modern cars don't require as much attention as they did 50 years ago, but don't let that give you a false sense of security – there are still several things you need to keep after.
Spy School: How to Wear a Tuxedo and Black Tie Etiquette
We discuss the basics of the tuxedo from top to bottom, renting vs. buying, and break down what a black tie invite really means.
The Casual Man’s Tweed: Corduroy is One of the Best Things You Can Do with Your Fall Style – How to Wear, History, + Picks
It'll be a wale of a good time.
4 Simple Out-of-the-box Techniques To Beat Procrastination And Get Going
They work whether you’re a perfectionist, unmotivated, find excuses, or get easily distracted.
8 Clever and Budget-Friendly Style Hacks
Fixes for the everyday annoyances of trying to dress well.
High/Low: The Everyman’s Guide To Perfect Home Lighting
If style makes the man, lighting makes the room.
Here is Why The Pocket Square is More Important Now Than Ever
The (essential) finishing touch.
Dress Codes, Explained: What To Wear to Everything, From Casual To Dressy To White Tie
Take the guesswork out of getting dressed with our comprehensive dress code guide.