The Getup: Prep Without Presumption – The Summer Getup for (almost) Any Occasion
Wear this outfit to brunch; wear it to your best friend’s birthday party; wear it on a date at a rooftop bar when it’s 100 degrees.
Summer Style
Live Action Getup: Pick a Direction & Drive
Hit the road in this clean summer style.
The Amazon Outfit: Peak Summer for Amazon Prime Day
Save on this sharp, versatile summer outfit with Prime Day savings.
What to Wear to Work When It’s Hot – A Complete Guide
Dressing well for work when it's hot can feel impossible. We’ve built summer work outfits to keep you cool for 5 scenarios you're likely to find yourself in, no matter your office dress code.
Designer to Deal: Summer Sunglasses Update
Budget-friendly picks for the five iconic sunglasses styles you should rock this summer.
It’s The Reader Getup, Brought To You By Primer Fan Devon Welch
Showing off the style of the Primer community!
Enter to Win 1 of 5 Pairs of AO Square Frame Aviators for Primer’s 10th Anniversary!
Built for military aviators and NASA astronauts and now we’re giving away 5 pairs!
3 Tricks for Making Summer Outfits Out of Your Favorite Fall Looks
You've got 2-3 outfits you ALWAYS rock in cooler weather – this summer, you don't have to start from scratch.
The Amazon Outfit: Summer Weekend Road Trip
Our series for making good style painless. Free Prime shipping and free returns if you don’t like it or if it doesn’t fit.