Introducing Single Store Style: A Complete Getup from One Place – The Casual Office with Frank & Oak
Save on shipping and time. A brand new series, making getting new outfits a breeze.
Smart Casual
Live Action Getup: Downtown LA Creative Meeting
Dressing for a client meeting in an incredibly casual industry in an incredibly casual city can be baffling. I photographed Primer reader Shane right after a pitch to a client. Guess what? He got the ... [more]
Live Action Getup: Don’t Embarrass Your Girlfriend in Front of Her Friends.
Your girlfriend or wife isn’t asking you to wear a tuxedo to dinner with her friends. Your buddies may not care if your shirt has buttons on it, but show your better half that you love and respect ... [more]
The Getup: 2 Looks for New Year’s Eve
Celebrating everything that has been and everything that will be. Happy New Year!
Live Action Getup: Black with Brown Smart Casual
Right after “don’t wear white socks with dress shoes,” we’re told not to wear black with brown. And while that’s a good guide when you’re just starting out, pairing the two colors can also... [more]
The Getup: Best Dressed in a Casual Office
Band tee at work? Not for a Primer man.
Style Essentials: The Gray Sportcoat for All Seasons and Settings + 5 Shoppable Outfits
Forget navy – your first sportcoat should be gray. We'll show you why.
Designer to Deal: Early Fall
No matter your budget, you can look your best. Over 32 products!
Style Essentials: The White Leather Sneaker – A Brief History and Buyer’s Guide
A must-have, no matter the season.