Save on shipping and time. A brand new series, making getting new outfits a breeze.
Dressing for a client meeting in an incredibly casual industry in an incredibly casual city can be baffling. I photographed Primer reader Shane right after a pitch to a client. Guess what? He got the ... [more]
Your girlfriend or wife isn’t asking you to wear a tuxedo to dinner with her friends. Your buddies may not care if your shirt has buttons on it, but show your better half that you love and respect ... [more]
Celebrating everything that has been and everything that will be. Happy New Year!
Right after “don’t wear white socks with dress shoes,” we’re told not to wear black with brown. And while that’s a good guide when you’re just starting out, pairing the two colors can also... [more]
Band tee at work? Not for a Primer man.
Forget navy – your first sportcoat should be gray. We'll show you why.
No matter your budget, you can look your best. Over 32 products!
A must-have, no matter the season.