Black Friday on Amazon: The 35 Best Men’s Style & Gadget Finds So Far
Watches, under $30 style essentials, and more.
Gift Guides
8 Unique Gift Ideas for Your Guy Friend
Proven, all-occasion gifts that guys can give their guy friends - even the man who has everything.
30 Father’s Day Gift Ideas for Any Type of Dad, All Under $200
The best father’s day gift ideas, whether your dad likes working with his hands or his mind.
6 Ways to Say “Happy Mother’s Day” While Social Distancing
Show mom you care (from a safe and appropriate distance).
How To Win At Life — Or At Least At The Office Gift Exchange: 30 Under $30
White Elephant, Yankee Swap, Thieving Elves, Dirty Santa...whatever your workplace calls it, here’s how to crush it.
Gift Ideas for Guys: Over 150 Gift Ideas You Can Actually Ask For
Primer's annual gift guide for men full of affordable and useful ideas to put on your list for significant others, family, and office parties.
The Best Father’s Day Gift is a Project You Can Do Together: 13 Simple Ideas!
This Father’s Day, ditch the ties.
Gift Ideas for Guys: Over 150 Gift Ideas You Can Actually Ask For
Primer's annual gift guide full of affordable and useful ideas to put on your list for significant others, family, and office parties.
The Primer Gift Guide for Stylish Men
We wish you a happy Giftmas, and a stylish New Year.