Not the jersey-wearing kind of guy?
The Getup: What to Wear to a Super Bowl Party
-
Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
The Getup: The Spring Uniform You’ll Actually Wear
Easy colors, no-fuss layers, and a vibe that works from errand runs to impromptu day dates.
The Shoes You Buy Will Last Longer If You Just Understand This
The good, the bad, and the boogiemen of shoe construction.
A Weekend Guide to Japanese Whisky
Some of the best whisky in the world doesn’t come from Scotland.
A Guide to Wine Vintages
"Aged liked a fine wine," is a popular adage, but not all wine gets better with age, and the best wines aren't all old. No need to be embarrassed when you're drinking that fine bottle of 2009 vino, we... [more]
5 Common Habits That Kill Your Drive, Motivation, And Energy
What you "don’t" can matter more than what you do.
Primer’s Complete Visual Guide to Shorts – Updated
Essential summer style simplified.
Things You Use All The Time Once You Have Them
For someone who’s been around the block, these have become the tools of the trade.
11 Budget Items I’ve Had for More Than 5 Years
Some things break like clockwork. Others surprise you.
18 Spring Menswear Deals Worth Grabbing: Layers, Shorts & Warm-Weather Upgrades
Smart deals that actually make sense to wear right now—from early spring layers to summer-ready picks that won’t sit in your closet.
My Personal Style Now that I’m Basically Middle-Aged
What looks good at 22 rarely holds up after a mortgage, a meltdown, and a midsection.
The 30 Best Deals Hiding in Amazon’s Spring Sale Right Now
Big brands, fast-moving deals, and the kind of everyday stuff you’ll actually use.
The Getup: The First Trip of Spring
Clean layers, textured essentials, and road-ready staples built for the first real break in the weather.