Crush your goals and be ready for anything that gets thrown at you.
Boot up, grab a bag, and go.
It doesn’t matter, you’ll be prepared. This rakishly casual look may be comprised of a t-shirt and jeans but its full impression is anything but lazy.
Good style is money blind.
A new Getup every day this week.
When you start with a strong foundation, creating new outfits is a breeze. Here we start with a chambray shirt and light gray denim and create a limitless number of outfits.
You’ll be the best dressed man in every room you’re in today – from cubicle to cocktail bar.
Prepping up the leather jacket.
It's Fall Getup Week once again, which means we step into a cooler season and look even cooler doing it. This Getup mixes gray-dominant tones while matching strong, hearty textures for fall.
Get a great start to the week with a smart casual look that is as comfortable as it is stylish. This Getup makes use of all the textures and patterns, from the thick cable knit sweater, gingham shirt... [more]
This time of year, your day can take you from chilly to overheated and back again faster than you can order your Americano. Utilize multiple layers to keep you cool AND warm.
Create layers with subtle earth tones for a look that can take you anywhere.
"Comfortable" doesn't have to mean lazy.
Band tee at work? Not for a Primer man.
Casual enough for day, confident enough for night.
Being lucky enough to have bosses that are lax on the office dress code is no excuse for looking lazy.
This look is all about combining textures. From the herringbone sportcoat, smooth sweatshirt, thick oxford, corduroy pants, to the broguing on the wingtips, this style exemplifies the sharp style you ... [more]
The perfect date, whether it’s the first or fifteenth.
The secret to staying comfortable (and looking great) is multiple, distinct functional layers.
Learn to morph your summer looks to the coming season.