Primer: Affordable Men's Style, Self-Improvement, & Lifestyle

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What To Look For In A Dive Watch That Commands Attention (Without Sacrificing Affordability)

What To Look For In A Dive Watch That Commands Attention (Without Sacrificing Affordability)

With a style aesthetic that is rugged, classy, and versatile all at the same time, a budget-friendly dive watch is an essential part of a man's kit.

Why Your Fall Look Needs a Pair of Clarks Wallabees

Why Your Fall Look Needs a Pair of Clarks Wallabees

The shoe that’s offbeat but still on point…

7 Ways My Dad Treated Me As A Kid That I’m Incredibly Grateful For Now

7 Ways My Dad Treated Me As A Kid That I’m Incredibly Grateful For Now

Parenting is hard, but rewarding.

Primer’s Complete Guide to Sweater Types: Fabric, Fit, and Care

Primer’s Complete Guide to Sweater Types: Fabric, Fit, and Care

Whether you're dressing up or going for comfort, the sweater is one of the most versatile pieces in a man's wardrobe.

27 Picks from Today’s Amazon Prime Early Access Sale

27 Picks from Today’s Amazon Prime Early Access Sale

The surprise second Prime Day of the year.

How To Make Journaling Easy: 6 Simple Questions To Improve Your Life (in Under 5 Minutes)

How To Make Journaling Easy: 6 Simple Questions To Improve Your Life (in Under 5 Minutes)

Journaling doesn't have need to be verbose, overly sentimental, or complicated. Start with these 6 questions and see the noticeable shift the habit makes in your life.

All from the J.Crew Sale: Textured Fall Casual Outfit Inspiration

All from the J.Crew Sale: Textured Fall Casual Outfit Inspiration

Gear up for fall with this whole look that's 40% off right now.

How to Wear a Plain White T-Shirt 3 Ways and Still Be the Best Dressed Man in the Room

How to Wear a Plain White T-Shirt 3 Ways and Still Be the Best Dressed Man in the Room

In praise of the not-so-boring staple.

The Best Men’s Boot Brands: 24 Top Quality Boots for Fall in Every Price Range

The Best Men’s Boot Brands: 24 Top Quality Boots for Fall in Every Price Range

Our favorite fall boots based on quality and versatility.