You Missed These!? A Look Back on Some of Primer’s Best Articles of 2023
+ A few of our favorites.
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The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Form Meets Function: 11 Products That Look as Good As They Perform
"Everything should be made as simple as possible, but not simpler." - Albert Einstein
Gift Ideas for the Stylish Man
13 picks for guys with great taste.
106 Gift Ideas for Guys Who Have Everything: Most Under $100!
Gifts for men that men actually want, organized by price.
15 Investment Picks for When You’re Ready to Buy One of These Things for Life
Buy once, cry once.
4 Eye-opening Questions That Will Help You Find Out If Something Is Worth Doing
Including a practical tip you can use if nothing else works.
Grail Gifts: 11 Leather Jacket & Boot Picks That Any Guy Will Love
This year give (or get) the gift of enduring style.
These Three Simple Words Will Help You Overcome Your Lack Of Motivation
Facing the harsh truth will focus you on what truly matters.
THESE are Our Best Black Friday & Cyber Monday Style Deal Finds + Complete Sales List
The biggest day of the year to save on style upgrades (and more).