Refreshing Your Wardrobe
After college it's easy to fall into keeping and wearing the same clothes. But that's how you end up wearing "dad jeans" in a few years. Make sure to routinely refresh your ... [more]
Spend
The Guy’s Guide to Shopping – How to Get What You Want, At the Price You Want.
If the thought of clothes shopping sends a shiver down your spine, you're either doing it wrong or doing it with women - which means you're doing it wrong. To wash the bad ... [more]
Laces Out: Cheap Leather Laces Rejuvenate Canvas Shoes
Bet you never thought a $3 purchase could completely change the look of your shoes for the better. Bring those canvas shoes back to life with this simple, stylish upgrade.
Easy Guidelines for A Can’t-Fail First Date Getup
Congratulations on getting a date, job well done, sir. But your mission is far from accomplished. Your next potential stumbling block is that age-old question: What’s ... [more]
The Weekend Bag: Primer Approved
If you decide to go on a last minute weekend trip the question becomes not 'what should I pack?' but 'what should I pack in?'. A suitcase is excessively big and bulky, and a ... [more]
The Time Is Now: Great Deal on a Custom Fitted Suit with a Coupon Only for Primer Readers
If you've been on the fence about picking up a great new suit, the time is now. We've convinced Indochino to give you a great deal on a new suit - complete with 10% off, a ... [more]
Survival SOG Style
When you need something sharp for your survival kit, look no further than SOG. From hacking through the jungle to packing an entire toolbox in your pocket, we pick the right ... [more]
Don Draper’s Suit: How to Dress Like a Modern Day Mad Man
Don Draper may not be the best of gentlemen, but he certainly has great style. With Mad Men Season 4 starting tomorrow, we decided to take a look at getting the look -- on the... [more]
Gerber Gear: A Tool for Every Situation
Whether you're trekking through deep woods, driving down the highway, or just heading to the office, a knife is an essential tool you should never be without.