Live Archives

Great Men You’ve Never Heard Of: Freedom Fighters

On a recurring basis, Primer likes to shine the spotlight on great, brave, and innovative men who get left out of the history books. In honor of July 4th, we celebrate five courageous souls who helped... [more]

Gentlemanly Advice: You’re in the wedding party! So is your ex.

How to keep it together and come out a hero, just in time for peak wedding season.

This Short Film Perfectly Describes What Happens After You Go Through a Breakup

4 easy steps...number 3 is a doozy.

You Fail Because You Lack Energy, Not Time: Lifehacks for an Energy-Efficient Brain

Got a big goal? Shift your focus to managing your energy and the time crisis will solve itself.

How To Be A Leader In An Emergency – And Why It Has To Be You

Our most important article ever – with insight from a 9/11 survivor, fire battalion chief, and crisis psychologist.

Lessons from a Tailor [video]

From concentration camp to presidential suit maker – a story of hard work, dedication, and craftsmanship.

Everything Two Millennials Learned from Starting a Boot Company

How a surf trip to Nicaragua, a Hail Mary pitch, and cold-calling industry giants helped a tiny company take on the Old Guard of men’s boots.

You Can’t Go Home Again: Why Your Old Friends Don’t Want to See You Over the Holidays

The reasons you've lost touch may surprise you.

Fear vs. Freedom: Don’t Let Existential Anxiety Ruin Your Life

You did it. You freed yourself from that one thing that was holding you back. Now what?