The Complete Black Friday Sales List + Our Picks + Getups Made From Deals

The Complete Black Friday Sales List + Our Picks + Getups Made From Deals
Black Friday is here. And we've put in some serious time distilling what's worth shopping and what's worth skipping.

This is it–one of the biggest shopping weekends of the year. Whether you intend to finally pull the trigger on the careful list of things you've been creating or just scroll and tap from the comfort of your post-turkey haze, you need a plan.

The combined weight of Black Friday as a much-hyped holiday tradition and good ol’ FOMO leaves many people spending more on items they don’t need, just so they can feel like they participated. And while we love a good bargain as much as anyone, we don’t want our readers buying *unnecessary* things for the sake of buying something, anything, just because it’s 30% off with free shipping.

We’ve scoured all the deals out there to create a list of sales that’s actually worth your time and money. Happy shopping!

This Black Friday sales guide has 3 parts:

  1. Complete sales list
  2. Featured item picks
  3. Getups made from Black Friday sale items

As we mentioned last week, there are two approaches to using Black Friday sales to your advantage. You can 1) buy fewer, higher quality items at a more attainable price, or 2) take advantage of the pricing for buying quantity: upgrading your work or gym attire, replacing your underwear, etc. all in one go.

Reader Favorites Quick List

Huckberry Up to 40% off bestsellers

Everlane Up to 40% off

Cole Haan Up to 50% off almost everything

J.Crew Extra 60% off sale styles 40% off everything with code BESTFRIDAY

J. Crew Factory 50% off entire site and storewide + 60% off clearance with code NOW

Banana Republic 40% off your purchase **See our note below!

Gap 40% off everything + 50% off really big deals **See our note below!

Nordstrom Up to 50% off hundreds of items

Nordstrom Rack Extra 40% off clearance

Todd Snyder 25% off sitewide with code BLACKFRIDAY25

Amazon Check out our full Amazon Fashion & Gadgets Black Friday guide

Full Black Friday Fashion Sales List

Abercrombie & Fitch 30% off everything

Aldo 50% off select sale styles

AllSaints 30% off select styles

Allen Edmonds Save 25% sitewide

ASOS Up to 80% off almost everything

Bonobos 30% off

Brooklinen: 20% off sitewide

Clarks 40% off entire purchase with code CYBER

Club Monaco 25% off everything with code BLACKFRIDAY

Corridor NYC 25% off with code BLACKFRIDAY2021

Daniel Wellington Up to 50% off select items

DSTLD Up to 70% off sitewide

Eddie Bauer 50% off your purchase

Express 40% to 50% off everything

Florsheim 25% off site with with code BK2WF

Frank and Oak 30% off everything 

Finish Line Up to 50% off

Fossil 60% off 2 items, 50% off 1 item with code SUPERSALE

Grant Stone 25% off orders over $400 with code BLACKFRIDAY2021

Greats 25% off sitewide with code BLACKFRIDAY25

H&M 30% off + 60% off select items

Indochino Custom suits from $299

Jay Butler 20% off sitewide with code JBBF2021

Jachs 70% off sitewide with bode BF7

John Varvatos Up to 40% off

Jos A. Bank Sale on select items

Levi’s 40% off + free shipping 

LLBean 15% off slippers

Mott & Bow Free gift for purchases over $75

Mr Porter 30% off select items

Nadaam 40% off

Neiman Marcus Up to 75% off regular prices and sale items, Up to $500 off with code THANKFUL, Up to 50% off luxe brands

Nike Up to 50% off – use code BLACKFRIDAY for an extra 20% off select styles

Oak Street Bootmakers Up to 30% off

Old Navy 50% off everything + $5 pajama pants **See our note in the Gap section below

Orvis Up to 50% off

Saks Fifth Avenue Earn a $75 gift cards with a $150 purchase with code BLKFRISF

Saks Off 5th Up to 80% off

Spier and Mackay 20% off sitewide 

Tanner Goods 20% off storewide with code THANKS

Target Men's clothing up to 50% off, furniture 40% off, others

Taylor Stitch 20% off site wide

Tani Save 30% off

The Tie Bar 20% off sitewide

Theory 25% off almost everything 45% off $150+, 35% off $100+, or 25% off $50+ with code DEALWEEK

Timberland 30% off

Tommy John 20% off everything

Uniqlo Ultra Light Down Jackets $59.90 + Vests $39.90

Urban Outfitters 25% off purchase

Vineyard Vines 60% off select styles with code GIFTS21

White's Boots Up to 25% off 

Will Leather Goods 30% off sitewide

Wilson Leather Take an extra 35% off with code BF35

Deal Picks


Over 60 styles up to 40% off

Shop the full sale here

Everland black friday sales
  1. The Waffle-Knit Hoodie $42 $60
  2. The Unisex French Terry Crew $29 $58
  3. The Organic Cotton Chunky Beanie $24 $40
  4. The Forever Sneaker $32 $65
  5. The ReLeather Tennis Shoe $66 $110
  6. The Organic Cotton Slim Fit Jean $66 $88


Up to 40% off best sellers

Shop the full sale here

huckberry black friday deals
  1. Flint and Tinder Flannel-lined Waxed Hudson Jacket $178.98 $298
  2. Topo Designs Mountain Parka $148.98 $198
  3. Topo Designs Mountain Pack $97.98 $169
  4. Peak Design Travel Backpack – 45L $254.94 $300
  5. Flint and Tinder Reversible Camp Coat $148.98 $248
  6. All-Weather Duckboot $131.98 $188


50% off with FRIDAY

See the full sale

jcrew black friday sale picks
  1. Ludlow Slim-fit unstructured blazer in English wool $196.80 $328
  2. Rugged merino wool cardigan sweater $74.39 $138
  3. Ludlow topcoat in wool-blend herringbone $208.80 $348
  4. 484 Slim-fit pant in corduroy $52.80 $88
  5. Midweight flannel workshirt $53.70 $89.50
  6. Broken-in organic cotton oxford shirt $45 $75
  7. Ludlow Essential Slim-fit pant in stretch four-season wool $76.80 $128
  8. Nordic sherpa-fleece shirt-jacket $130.80 $218


40% off everything + 50% off “really big deals”

Important! Amazon is running a Black Friday promotion where you can buy a $25 gift card for $18.50 for the Gap brands (Gap, Banana Republic, and Old Navy), saving an additional 22%

See the full sale

gap black friday deals
  1. Slub Crewneck Sweater $30 $59.95
  2. Corduroy Icon Jacket $53.97 $89.95
  3. 100% Recycled Nylon Bomber Jacket $76.80 $128
  4. Soft Wear Slim Jeans with Washwell $35 $79.95
  5. Recycled Wool Raglan Coat $168 $240
  6. Relaxed Taper E-Waist Pants with GapFlex $30 $59.95
  7. Organic Cotton Waffle-Knit Beanie $10 $24.95

Banana Republic

40% off, no code needed

Important! Amazon is running a Black Friday promotion where you can buy a $25 gift card for $18.50 for the Gap brands (Gap, Banana Republic, and Old Navy), saving an additional 22%

Shop the full sale

banana republic black friday deal picks
  1. Brushed Traveler Cargo Pant $90 $150
  2. Straight Watershed Mill Valley Denim Stretch Jean $71.40 $119
  3. Supima Shawl-Collar Cardigan Sweater $77.4 $129 As featured in our Live Action Getup
  4. Donegal Flannel Shirt $54 $90
  5. Double-Faced Shirt Jacket $120 $200
  6. Tapered Mill Valley Denim Stretch Jean $72 $120

J.Crew Factory

60%-70% off everything in-stores and online + Extra 10% off

Shop the full sale

a visual list of eight menswear items including sweaters, jackets, and shirts
  1. Buffalo check flannel shirt $19.95 $69.50
  2. Lambswool-blend Fair Isle sweater $39.50 $79.50
  3. Chunky jersey cardigan sweater $64 $128
  4. Walker jacket $84 $168
  5. Plaid Thompson car coat $149 $298
  6. Corduroy work shirt $39.50 $79.50
  7. Cotton waffle half-zip sweater $44.50 $89.50
  8. Knit button-down shirt $34.50 $69.50


Lots of deals on style and gadgets, check out our full guide here!

black friday on amazon

Getups Made from Black Friday Sales Items

Find anything good? Keep the list going in the comments!

Andrew Snavely

Andrew founded Primer in 2008 and brings 15+ years of men's style expertise. Known for his practical, relatable approach to style and self-development, he has been a recognized speaker at conferences and has styled work for top brands. Off-duty, he loves photography & editing, and enjoys road trips with his dog, Leela. Raised in rural Pennsylvania, educated in DC, and living in LA for nearly 20 years, Andrew's diverse experiences shape the relatable and real-world advice that has helped millions through Primer. On Instagram: @andrewsnavely and @primermagazine.