Casual, cozy, cool.
The Getup: All from Sale Fall Minimalist
-
Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
40 of the Best Memorial Day Weekend Sales Finds + Full Deals List
Likely the *second* best sales weekend of the entire year – and the unofficial start of summer – now is the prudent time to nab deeply discounted shirts, suits, shorts, jeans, and more.
Advanced Style Tip: Learning to See The Details That Define Great, Simple Summer Style
Summer heat requires our outfits to be made up of only a short sleeve shirt and shorts – instead of getting frustrated by a lack of variety and layers, it's the perfect time to grow your ability to ... [more]
The Drawstring Chino Is The Pant For Our New Normal
Our comfort requirements have changed – and so has the chino. By Primer reader Christopher A. Like many office workers, I began working from...
10 Style Mistakes I Wish I Learned Long Ago
Learn from our mistakes: Dress your best by ridding your style of these 10 common errors.
The 10 Best Whiskies Under $50 That Don’t Start With Jack, Jim, Johnnie, or Jameson
Got your start with the major players but not sure what to order in the sea of mid-tier whiskey options?
One Simple Trick to Building Diet Discipline and Changing Your Life
A super easy exercise to give you the strength to "say no" to your cravings.
Deal Picks: ~$30 Shorts, Shirts, and Jeans + More at Banana Republic
It's the end of the season, and that means it's a smart time to stock up on a discount.
18 Beautiful Black on Black Watches
Your wrist game is playing by new rules.
How To Write a Relationship Journal That Strengthens Your Bond and Keeps the Flame Alive
A doable framework for creating an intentional relationship that lasts.
Realistic Ways to Eat Better, Workout Harder, and Get More Results
If you want to know how some rich actor gets in amazing shape, you're in the wrong place.
Dressing Up the Henley
How do you create an elevated casual look that’s effortlessly cool AND incredibly comfortable? Funny you should ask…
The Getup: Elevated Spring Casual
Not one of these items is dressy, yet the considered combination of colors and textures creates a very polished outfit.