Ditch the face paint and oversized jersey for something more tailored and subtle. Use layers as your defensive strategy when day's temperatures shift from the early morning chill to the afternoon heat.
The Getup: Tailgating in Style
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The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Live Action Getup: Golden Hour Linen
Built for patios after six, last coffee runs, the walk home at sunset.
What Terms on Alcohol Labels Really Mean: The Words You Trust and the Tricks You Miss
Some words are carved into regulation, others were invented during a lunch break in brand strategy.
18 Higher-Quality Sale Finds at Lower Prices from Todd Snyder, Madewell, and L.L. Bean
Savings on things you’d actually wear, pieces with design, heft, and dignity. No weird colors, no leftovers, no red-tag shame.
How to Propose: 5 Questions You Should Ask Before Getting Engaged + 3 Real Proposal Stories
The most important, non-traditional guide to getting engaged you’ll ever read.
How Does a Man Develop a Personal Style?
A straight-forward framework for anyone to build a personal style that feels authentic.
Don’t Be a Dick: The False Virtues of the Classic Alpha Male
Many guys don't think they can be an "alpha male" because they're not arrogant jerks. There is another way.
The Late Summer Weekend Uniform That Works Inside and Out
Comfort that handles AC blasts, hardware store stops, and everything in between.
What Nobody Told Me About “That Feeling” We Keep Trying to Feel in Relationships
Is it a compass or a chaos agent? And which one is actually more disappointing?
Your Closet Setup is Sabotaging Your Style: The Easy Fix That Takes 30 Minutes
Most men own sharp clothes they barely see. Swap the hiding spots for prime real estate, flood your sightlines with the good stuff, and fresh outfit ideas will appear before the coffee finishes ... [more]
Live Action Getup: Remixing 5 Proven Outfits into a Refined Summer Look
Still summer, yet the thermostat keeps flipping. This remix pulls proven pieces from five earlier Primer Getups and resets them for late-season evenings when the breeze comes back or the office vent ... [more]
What Dressing Intentionally Actually Means
Looking good isn’t the hard part. Feeling like yourself, reading the room, and still getting out the door on time is where it gets real. This is the framework for making that easier.
19 Huckberry, Todd Snyder & J.Crew Discounts That Make Premium Style Actually Affordable
From easy upgrades to refined essentials, these sale picks punch well above their price without looking like you raided the clearance rack.