Ditch the face paint and oversized jersey for something more tailored and subtle. Use layers as your defensive strategy when day's temperatures shift from the early morning chill to the afternoon heat.
The Getup: Tailgating in Style
-
Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
3 Fixes If You Hate the Way Your Pants Fit (That Have Nothing to Do with Your Waist Size)
Constantly frustrated pants don't fit the way you want them to?
On Sale Now: 9 Nike Sneakers Under $100 You’ll Want to Wear All Summer
From vintage court staples to underrated everyday pairs, these summer-ready sneakers are steeply discounted and surprisingly versatile.
Get the Look: Chateau Vibes, Courtyard Rates
A spring outfit that looks well-traveled.
8 More Grooming & Self-Care Practices Our Culture Doesn’t Teach Men
Men have a whole host of hair, body, and mental realities that need maintained to stay healthy – it shouldn't just be you and the guy in the mirror trying to figure it out on your own.
What Is The Cheapest Rolex?
Rolex watches have been the choice for presidents, astronauts, A-list movie stars, and more – we break down how much it will actually cost to get one of these timepieces on your wrist.
4 Actionable Personal Development Books Every Man Should Read
The right book is to a man’s potential what gasoline is to fire.
Midlife Crisis, but Make It Casual
How to reinvent yourself and start a new chapter of your life.
The Getup: The Spring Uniform You’ll Actually Wear
Easy colors, no-fuss layers, and a vibe that works from errand runs to impromptu day dates.
The Shoes You Buy Will Last Longer If You Just Understand This
The good, the bad, and the boogiemen of shoe construction.
A Weekend Guide to Japanese Whisky
Some of the best whisky in the world doesn’t come from Scotland.
Things You Use All The Time Once You Have Them
For someone who’s been around the block, these have become the tools of the trade.
11 Budget Items I’ve Had for More Than 5 Years
Some things break like clockwork. Others surprise you.