Ditch the face paint and oversized jersey for something more tailored and subtle. Use layers as your defensive strategy when day's temperatures shift from the early morning chill to the afternoon heat.
The Getup: Tailgating in Style
-
Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
The Getup: Heat Wave
Serious swelter demands a smart style strategy
Next Bond film to be Directed by Same Guy Who Did Sicario, Blade Runner 2049, and Dune
The first announcement since Amazon took over the franchise.
What I Would Wear to a Wedding This Summer: 5 Examples
Half the guests will be overheating, half will look underdressed. You don’t have to be either.
These are the Clothing Brands James Bond Wears: Levi’s!? Zara!? US-Made Boots!?
As Bond hits the big screen once more with No Time To Die – which marks Daniel Craig’s final outing as 007 – we take an A to Z look at James Bond’s most trusted clothing labels.
Six Soul-Searching Books for Every Thirty-Something
The best way to shape your own story is to read someone else’s.
Developing Discipline: 10 Strategies for Taming the Slacker in All of Us
As we get older, we stop being told what to do and are forced to make ourselves take action. It can be hard, especially since not doing anything is so...easy. Here are 10 simple ways for growing your ... [more]
Quick summer picks: 50% off right now at J.Crew & Gap
Vacation ready.
Why Your Closet Feels Full But Putting Outfits Together Is Still Annoying AF
You're making it harder on yourself.
Halfway Through the Year. This Is the Pivot Point
A quick sit-rep.
16 Father’s Day Gift Ideas He (or You) Will Love
The kind of gifts that make sense. Useful. Built right. Chosen with the same care he brings to everything he does.
These $17 Sunglasses Surprised Me
The verdict.
Your Summer Style Starts Here: 17 Memorial Day Sale Picks to Grab Now + 4 Getups
There are two kinds of summer gear. The stuff that makes the suitcase. And the stuff that never leaves the drawer. This list makes the cut.