-
Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Your Brain Hates Focus—Here’s How to Work Around It
Structure for the squishy parts of getting things done.
Primer’s Big Spring Style Guide
Spring isn’t just a change in weather—it’s a shift in attitude, and the right outfit moves with it.
Live Action Getup: A Casual Outfit That Holds Its Own
A laid-back mix of classic workwear and vintage textures.
The Best Watch Brands by Price: A Horological Hierarchy
A timeline for when you're ready to upgrade your timepiece.
The Easy Math Trick I Use to Calculate Final Sale Prices in My Head Quickly
Navigate the sale rack with confidence using this straightforward mental math trick, turning complex percentage discounts into fast final prices.
How To Make Journaling Easy: 6 Simple Questions To Improve Your Life (in Under 5 Minutes)
Journaling doesn't have need to be verbose, overly sentimental, or complicated. Start with these 6 questions and see the noticeable shift the habit makes in your life.
Huckberry’s Extra 15% Off the Sale Section Just Made Quality Menswear Stupid Affordable
High-quality menswear isn’t always cheap, but when Huckberry knocks an extra 15% off already discounted gear, you can get the good stuff without the usual trade-offs.
1 Look, 3 Budgets: Vintage-Inspired Casual Style That Feels Right Now
An easygoing mix of broken-in essentials that feels familiar, rugged, and effortlessly put together.
7 Tweaks You Can Put Into Practice Now to Make Dieting Easier
Dieting isn’t supposed to feel like a full-time job—ditch the stress and start making small, practical shifts that actually move the needle.
Sale Section Style: Full Casual Outfit Inspo + 30 Men’s Deal Finds Ending Soon
Effortless style starts with smart choices—textures, colors, and layers that do the work for you.
38 Affordable Items for a Man’s Home from a Recent Walk Through Ikea
Outfit your place, save money, and no one will ever know you bought it from Ikea.
16 President’s Day Sale Picks from Amazon & Old Navy
Cuts on gear and style before the seasons change.