-
Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Live Action Getup: Golden Hour Linen
Built for patios after six, last coffee runs, the walk home at sunset.
What Terms on Alcohol Labels Really Mean: The Words You Trust and the Tricks You Miss
Some words are carved into regulation, others were invented during a lunch break in brand strategy.
18 Higher-Quality Sale Finds at Lower Prices from Todd Snyder, Madewell, and L.L. Bean
Savings on things you’d actually wear, pieces with design, heft, and dignity. No weird colors, no leftovers, no red-tag shame.
The Ultimate Guide to Beef Cuts: How to Choose, Cook, and Enjoy the Best Meat
All beef, no bull--read this before cooking your next steak.
In-Person Review: Todd Snyder Dylan Suede Trucker Jacket + A Couple of Outfits
Loved by famous guys for years, and coveted by me from a distance for just as long, I finally purchased it. But now that the novelty has faded, was it worth it?
The Best Places to Get an Old Fashioned in 47 Cities According to Primer Readers
No matter where you find yourself, you can have a great drink in a place with a great vibe. This classic whiskey cocktail is simple–yet tricky to get right. So I asked the Primer community to ... [more]
The Late Summer Weekend Uniform That Works Inside and Out
Comfort that handles AC blasts, hardware store stops, and everything in between.
What Nobody Told Me About “That Feeling” We Keep Trying to Feel in Relationships
Is it a compass or a chaos agent? And which one is actually more disappointing?
Your Closet Setup is Sabotaging Your Style: The Easy Fix That Takes 30 Minutes
Most men own sharp clothes they barely see. Swap the hiding spots for prime real estate, flood your sightlines with the good stuff, and fresh outfit ideas will appear before the coffee finishes ... [more]
Live Action Getup: Remixing 5 Proven Outfits into a Refined Summer Look
Still summer, yet the thermostat keeps flipping. This remix pulls proven pieces from five earlier Primer Getups and resets them for late-season evenings when the breeze comes back or the office vent ... [more]
What Dressing Intentionally Actually Means
Looking good isn’t the hard part. Feeling like yourself, reading the room, and still getting out the door on time is where it gets real. This is the framework for making that easier.
19 Huckberry, Todd Snyder & J.Crew Discounts That Make Premium Style Actually Affordable
From easy upgrades to refined essentials, these sale picks punch well above their price without looking like you raided the clearance rack.