Primer’s Annual Gift Guide for Guys

gift guide for guys

The older we get the harder it is to create a gift wish list. It’s not because we stop yearning for toys, it’s that anything we want in the normal gift-giving price range, we’ve probably already bought for ourselves. So Primer is tasked with one simple goal: What are some cool things we’d like to have, but don’t want to pay for? What follows are gadgets, essentials, and upgrades that’ll still give you that Red Ryder BB Gun smile come Christmas morn.

Our biggest and most interactive gift guide ever.

primer approved
What is Primer Approved?
On some of the gift ideas there’s a small “Primer Approved” badge. This is a classification for some of the products I’ve tested hands-on and feel they’re worth the money. Companies can’t pay for this distinction: The product we used must have met both the advertised promises and our expectations.

Andrew is the founder and editor of Primer. He's a graduate of American University and currently lives in Los Angeles. Read more about Primer on our About page. On Instagram: @andrewsnavely and @primermagazine.

  • John

    Great guide (I’ll be sending to my fiance), but that Target sheet set is terrible. Better to go to the source: Plus you get 20% off with code LN2.

  • Adam Brewton

    Great list this year! I have several of these items and love them! Sending this to my wife and family for this weekends shopping.

  • Muhammed

    Great list! I think you should make a guide for women too. It would be really helpful to pick gifts for the women in our lives.

  • Mitt

    Andrew, great list, but unless they have opened shop in the US, your “American-made Folding Knife” from Opinel is made in France. It’s a great knife, just not American.

  • Tucker

    Seriously comprehensive! Love this stuff man! Please keep sharing and putting in the hard work.

  • Nick

    The Opinel knife isn’t made in the US, it’s made in France.

  • Caesar Merlin

    Instead of the generic flash kit sold by Amazon, I would suggest the Yongnuo 530 mkII or mkiii. It is a cheaper and more reliable flash also sold on amazon.

  • Butch_Zee

    Great list. And now we know your secret weapon…the Canon 70D SLR

  • Steve

    Really diggin that wall clock, anybody manage to track one down that ships to Canada?

  • Andrew

    Buying gifts for men is easy, just have something you want shipped to your dad’s house instead.

    I need one of these for women that I’m related to.

  • Jim Avila

    Great list!!! There’s some really cool stuff on this one.

  • Tom

    We need a gift guide for the women in our lives!

  • holly chavez

    I like the corkcicle whisky wedge! I’m going to get that for my husband. He’s also growing a beard and I am going to get him some unscented beard oil for sensitive skin at

  • Andrew

    Great list of gifts for men, one thing that I give to my grandpa is

    beard oils