I am very proud and excited to announce Primer’s first co-sponsored event. This week we’ve teamed up with the fine folks at Combatant Gentlemen to throw a Pop-up shop in New York’s meatpacking district. Swing by this week to enjoy menswear, cocktails, good conversation and gentlemanly reverie.
What is a pop-up shop?
Pop up shops are short-term retail spaces for brands to not only show off and sell new or limited collections, but they also have a social aspect like cocktail parties, tastings, or having a barber provide haircuts and shaves. These types of shops are especially popular with customers of online retailers since it gives them a hands-on opportunity to check out a brand’s collection.
New to Combatant Gentlemen? You won’t be for long. If you dig Primer’s mission of providing options for affordable style, you’ll love Combatant Gentlemen. Pick up a slim fit suit for just $200. Or American-made slim-straight selvedge denim for just $70. Skeptical of the quality for items so cheap? I don’t blame you, but Combatant Gentlemen isn’t just focused on price: They pride themselves on being the first sheep-to-closet menswear company in the world. What does that mean? CG literally owns their own flock of sheep, 67 to be exact, which are sheared 4 to 6 times per year by one shepherd. The wool is spun into fine thread, woven into fabric and sent off to the company’s factory for production. You think an off-the-rack suit from Macy’s can sport the same? No way.
We’ve got some exciting stuff planned too: A whiskey tasting with Caskers Thursday evening. Craft beer tasting with Sixpoint Brewery on Monday. And a whole lot more. (Planning a wedding? Bring the bride-to-be on Saturday for a wedding showcase with Little Borrowed Dress, this little shindig of ours might just save you hundreds of dollars on ugly tux rentals.)
If you’re local, swing by everyday this week, there’s great stuff planned all week long.
Here’s the full itinerary:
- Wednesday December 10: Our first day open to the public, sponsored by the mobile shopping app Spring
- Thursday December 11: Whiskey Tasting with Caskers
- Saturday December 13: Wedding Showcase with Little Borrowed Dress
- Sunday December 14: We're offering a “pre-brunch” courtesy of Bagatelle
- Monday December 15: Craft Beer Tasting with Sixpoint Brewery
72 GANSEVOORT ST. NEW YORK, NY 10014
OPEN DAILY | 11AM – 9PM