Custom Shirts, Retail Prices: A Look at Blank Label

There has been a boom in online custom tailoring shops specializing in men's dress shirts. We decided to take a look and see what the fuss is all about by giving Blank Label a try.

A stylish and well fitting shirt is not only essential for existing, working, and socializing in the real world as a grown up, but it can make you feel good too. There's something about buttoning up that handsome shirt and finding that it fits just right and looks just like you imagined.

If you've never experienced this sensation, you're not alone. It can be hard to find a shirt that can bring out those feelings. You either end up spending a small fortune to look good and have to pass on eating while wearing it for fear of a stain or you purchase a cookie cutter shirt off the rack. Often they don't fit your frame the way you want or they're nice looking, but lacking that little bit extra that really turns a good shirt into a great one. Perhaps you've even found yourself holding up the shirt and thinking “if only this one aspect were different.”

In the last couple of years the custom tailored dress shirt business has really grown on the internet. These sites included Indochino, Gitman Brothers, Proper Clother, Modern Tailor,, Shirts My Way, Inditailored, and the list could go on. Many allow you to customize not only the fit but the design and style.

Blank Label asked us if we'd give them a test run, and being a guy who has a hard time finding shirts that fit off the rack, I looked forward to the opportunity. allows you to customize forty different shirts. Yeah, that's right — they're not just pitching you on one shirt you can add some fancy buttons to. You've got forty different options, from solid colors to varied stripe patterns, and that's just your base.

Next the site guides you through a wide variety of options, allowing you to customize the cut and color of the collar (inside and out), the color or lining of the cuff and the number of buttons at the wrist. If you so choose you can then add adornments to the shoulder, select the number and style of the pockets or even change the style of the placket. Next, customize the color of the buttons, add a monogram to one of three locations and, if you choose, even add your own label to the shirt.

Now that your style has been picked, Blank-Label offers a few ways to customize the fit of the shirt. First you use a series of silhouettes to show your body type, then select a traditional size and give your height and weight, and finally you get to specify how you'd like the shirt cut in terms of overall length.

I selected the Fresh Poplin Blue Brown as my base. Wanting to customize the shirt without overpowering it with too much color, I changed the lining of the collar and the cuff to “Sensitive Guy in Pink.”

I also requested two buttons at the cuff instead of just one. The pocket is a single notch; I didn't change the shoulders or the placket. My buttons are lavender for two bucks more and they make a world of difference in really making the shirt pop. I didn't pick a custom label, but my cuff bears my initials in white, very subtle. When all was said and done, my final price tag came to $73, far less expensive than a custom tailored shirt or even most of the stuff at many major retailers. It's more than some random shirt off a Target rack from Mossimo, but I supervised every aspect of its creation; creating a shirt that looked like me and fit me.

Shipping was surprisingly quick for all the effort involved in customizing my shirt. On first unveiling, the shirt was attractive. I'd accomplished part one of my goal, it looked even better in person than it did on the website. Now it came time to wear it. As a big, blocky guy, it's almost impossible to find a shirt off the rack that fits really well. They're often too tight in the arms or the arms will fit well but the chest is loose and baggy. This shirt fit well, it was a tad snug in the arm area, but far better than most of the shirts I wear on a daily basis. The fit in the chest and neck was perfect, and the length was great – not too long to wear untucked, and not so much fabric that I was stuffing fistfuls of fabric into my pants.

I was very pleased from start to finish with the entire process. The website is intuitive and easy to use. It guides you through every option, so the odds of you missing something cool are slim. The prices are as low as $45 depending on what you want to do with it. The average customized shirt probably runs around the $65-70 mark, which isn't much when you slip on a well fitting shirt that looks amazing.

Robert Fure is a fitness, lifestyle, and entertainment writer living in Los Angeles. He is also a certified Personal Trainer and the Creator/Editor of Fit and Furious, an online outlet dedicated to the pursuit of a fit lifestyle. His entertainment work can be viewed at Film School Rejects.


  • Reply March 16, 2010

    Davis Owen

    Thanks for the post Robert. This probably just pushed me over the edge to trying them out. I’ve heard about them a few times now, but this was a great article, really detailed. Awesome stuff!

  • Reply July 16, 2010

    Soursop Fruit

    You’re not alone in appreciating Blank Label. I’m sure there are more out there who does, and I’m one of them. I’ve designed some dress shirts using their website. It was convenient (as I did it at home), not very time consuming, amusing (my creative skills are tingling), affordable and it was delivered to me at around the time they specified. Good quality, fast service and reasonable price. Will totally purchase dress shirts from them again. I’ve always wanted to design my own stuff and co-creation came to life to be the answer.

  • Reply August 3, 2010

    Cool Tee Shirts

    Interesting thats really cool, should use this instead of those tags
    .-= Cool Tee Shirts´s last undefined ..If you register your site for free at =-.

  • Thanks for this helpful post Robert. I’m gonna share this to my husband and his other friends. Thanks for the information. Very Nice!

  • […] or accessory that you need. Don’t be afraid to spend a little more, get something tailored or special order something. Because in the end, this is going to save you […]

  • Reply October 21, 2012


    There are also a number of Hong Kong Tailors that should probably be on the list such as


  • Reply March 1, 2013

    priyanka pandey

    are Custom Made tailor for suits and shirts from Phuket (Thailand). New Eras
    Fashion Owner Mr. Rainy is experienced from past 25 years in same field. He
    visits various cities in worldwide, to show you his widest choice. Should
    you/friends be interested in meeting us, kindly make an appointment by phone,
    e-mail or by fax, Any time.  Mr. Rainy
    will be most happy to oblige you. Mr. Rainy would offer you an extensive choice
    of fabrics, styles and cuts and would be glad to accommodate any of your
    special requirements

  • If you are looking at purchasing t shirts for your business, you’ll want to find the best deal, and your local printing shops may not be the best option for you.

Leave a Reply