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The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
The Shoes You Buy Will Last Longer If You Just Understand This
The good, the bad, and the boogiemen of shoe construction.
A Weekend Guide to Japanese Whisky
Some of the best whisky in the world doesn’t come from Scotland.
Things You Use All The Time Once You Have Them
For someone who’s been around the block, these have become the tools of the trade.
The Intentional Apartment: 67 More Examples of a Masculine Home from the Pages of the Restoration Hardware Catalog
As a Primer reader you already know the importance of controlling the image that you convey to the world. How you dress, how you...
How To Make Your Partner Feel Loved By Understanding Their Love Language
Make sure your good intentions don’t get lost in translation.
The Post-Collegiate Drift: An Open Letter to My Long Lost Bro
How is it that our best friends are the ones we speak to the least?
11 Budget Items I’ve Had for More Than 5 Years
Some things break like clockwork. Others surprise you.
18 Spring Menswear Deals Worth Grabbing: Layers, Shorts & Warm-Weather Upgrades
Smart deals that actually make sense to wear right now—from early spring layers to summer-ready picks that won’t sit in your closet.
My Personal Style Now that I’m Basically Middle-Aged
What looks good at 22 rarely holds up after a mortgage, a meltdown, and a midsection.
The 30 Best Deals Hiding in Amazon’s Spring Sale Right Now
Big brands, fast-moving deals, and the kind of everyday stuff you’ll actually use.
The Getup: The First Trip of Spring
Clean layers, textured essentials, and road-ready staples built for the first real break in the weather.
Your Brain Hates Focus—Here’s How to Work Around It
Structure for the squishy parts of getting things done.