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The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Primer’s Big Spring Style Guide
Spring isn’t just a change in weather—it’s a shift in attitude, and the right outfit moves with it.
Live Action Getup: A Casual Outfit That Holds Its Own
A laid-back mix of classic workwear and vintage textures.
Huckberry’s Extra 15% Off the Sale Section Just Made Quality Menswear Stupid Affordable
High-quality menswear isn’t always cheap, but when Huckberry knocks an extra 15% off already discounted gear, you can get the good stuff without the usual trade-offs.
How to Wear a Plain White T-Shirt 3 Ways and Still Be the Best Dressed Man in the Room
In praise of the not-so-boring staple.
A Sensible Man’s Complete Guide to Losing His Hair
Primer's No-B.S. review of the Why's and How's of male pattern baldness -- and what you can do about it.
How to Serve Wine
Whether you're sharing some wine with friends over a home-cooked meal or celebrating with a bottle of champagne with your girlfriend's parents, getting the details right not only allows everyone to ... [more]
1 Look, 3 Budgets: Vintage-Inspired Casual Style That Feels Right Now
An easygoing mix of broken-in essentials that feels familiar, rugged, and effortlessly put together.
7 Tweaks You Can Put Into Practice Now to Make Dieting Easier
Dieting isn’t supposed to feel like a full-time job—ditch the stress and start making small, practical shifts that actually move the needle.
Sale Section Style: Full Casual Outfit Inspo + 30 Men’s Deal Finds Ending Soon
Effortless style starts with smart choices—textures, colors, and layers that do the work for you.
38 Affordable Items for a Man’s Home from a Recent Walk Through Ikea
Outfit your place, save money, and no one will ever know you bought it from Ikea.
16 President’s Day Sale Picks from Amazon & Old Navy
Cuts on gear and style before the seasons change.
The Agency & The Day of The Jackal Prove James Bond Needs a Prestige TV Series
Prestige TV has redefined spy thrillers. If Bond doesn’t evolve, the best espionage stories will happen without him.