.col_1{--wpr-bg-d393682f-ee13-4886-aefe-9ed6e8b04dee: url('https://www.primermagazine.com/wp-content/themes/simplemag/images/diagonal-tile-gray.png');}#masthead #nav-strip{--wpr-bg-af8817d0-937f-40a4-9d6a-68e88fdf684f: url('https://www.primermagazine.com/wp-content/themes/simplemag/images/main_menu_bg.png');}#home_ad{--wpr-bg-34dce02b-e5e4-4c3c-b05e-494564a887b7: url('https://www.primermagazine.com/wp-content/themes/simplemag/images/home_ad_bg.jpg');}header#masthead div.search_box{--wpr-bg-25f07511-ec39-4d5e-a428-9fd34e0fed7c: url('https://www.primermagazine.com/wp-content/themes/simplemag/images/search_container_bg.png');}.ui-tabs div.ui-tabs-panel{--wpr-bg-bc692f46-c02f-4a34-a2c5-fa3b1e9e5756: url('https://www.primermagazine.com/wp-content/themes/simplemag/images/tab-bg.jpg');}.posts-slider .loading li{--wpr-bg-fc2f507b-c534-4f2b-aeb1-d35e603daed3: url('https://www.primermagazine.com/wp-content/themes/simplemag/images/loading.gif');}.rll-youtube-player .play{--wpr-bg-4916a2b9-78ae-4911-9bad-a390292fc1c3: url('https://www.primermagazine.com/wp-content/plugins/wp-rocket/assets/img/youtube.png');}

Spend

Style Q&A: V-Necks, Finding Fresco, Hemming Jeans Instead of Cuffing, and Unusual Sunglasses

Style Q&A: V-Necks, Finding Fresco, Hemming Jeans Instead of Cuffing, and Unusual Sunglasses

Our man Grant answers your style conundrums on doing v-necks right, finding a fresco suit, hemming jeans instead of cuffing, and sunglasses that aren't Wayfarers or aviators.

How I Cut Cable

How I Cut Cable

Cable sucks. It's a money suck and a life suck. Our man Richard Dedor figured out how to get his entertainment fix without the $70 per month price tag.

Primer’s Complete Visual Guide to Men’s Shorts

Primer’s Complete Visual Guide to Men’s Shorts

Stay cool and look smart this summer with our complete visual guide for all things shorts, covering fit and fabric to shoes and accessories.

The Most Delicious Protein Shake I’ve Ever Made

The Most Delicious Protein Shake I’ve Ever Made

We found a protein shake that not only tastes good, we look forward to drinking it. Intrigued? We thought you'd be.

Style Q&A: Your New Haircut, Wearing Socks with Shorts, Proper Tie Care, and Length of Untucked Shirts

Style Q&A: Your New Haircut, Wearing Socks with Shorts, Proper Tie Care, and Length of Untucked Shirts

Professional image consultant Grant Harris takes your questions regarding a more modern haircut, wearing socks with shorts, caring for your ties so they don't lose their shape, and how long an ... [more]

Classic Bucks: The Perfect Casual Dress Shoe

Classic Bucks: The Perfect Casual Dress Shoe

Men's shoes these days fall into two categories, dressy and casual. But dress shoes don't look right with jeans, and sometimes you want something more dressed up than sneakers or boots. For these ... [more]

The Desert Boot: Primer Approved

The Desert Boot: Primer Approved

The perfect in-between of casual and dress -- nicer than a sneaker but more relaxed than a dress shoe -- the desert boot provides a great way for looking smart in the warmer months without suffocating... [more]

Everything You Need to Know for Buying Your First Car

Everything You Need to Know for Buying Your First Car

Buying a car is a big purchase, and it can be a daunting task. From the investment to the haggle, we've got the ABC's of getting from A to B.

The White Canvas Sneaker: Primer Approved

The White Canvas Sneaker: Primer Approved

There’s no other casual shoe as versatile as the white canvas sneaker. Perfect for spring and summer, but a great look all year round. We've got some selections and how to wear them.