Amazon Prime Day Essential Details: The Best Deals On Devices, Gadgets, and Gizmos

Amazon Prime Day Essential Details: The Best Deals On Devices, Gadgets, and Gizmos

We'll be updating our Prime Day deal guides all day, be sure to check back for more.

Prime Day is happening right now, and it's basically Black Friday in July. Make that Cyber Monday in July, actually.

We’re updating our Prime Day coverage with top picks for the most desirable gizmos, gadgets, and electronics – all deeply discounted.

Prime Day is only open to Amazon Prime members – if you’re not on Prime, pick up a free 30-day trial membership to reap the savings.

Check out our rapid-response list of the best Prime Day style picks and our guide to the best deals for your home.

Amazon Prime Day 2019 is a “two-day parade of epic deals” (actual Amazon quote) that starts at 12am PT on July 15, and lasts through July 16, for a full 48 hours. And during that time, Amazon will offer more than a million deals and discounts to countries around the world, as well as special select deals at Whole Foods Market stores in the U.S.

Overwhelming? We’re here to help. Check back with us throughout Prime Day to see our guides to the best deals in men's fashion and affordable home decor. Below you'll find essential info, gadget & device picks, and exclusive leaked deals.

Read also:Amazon Prime Day: The Best Home Interior Deals
Amazon Prime Day 2019: The Best Men’s Fashion Deals

Prime Day Origins

The original Prime Day was launched in 2015 to celebrate the 20th anniversary of Amazon’s founding. Prime Day 2018 was Amazon’s biggest shopping event up to that point, with more than one million purchases made in the 36-hour “day”. That’s an estimated whopping $4.19 billion worth of goods – a big jump from 2017’s $2.41 billion in sales.

The Different Types of Deals

Special offers will appear in a number of different forms. Some are straightforward price cuts, which will last all day (or at least while supplies last.) There are also deals on services such as Amazon Music (4 months for only $.99), Video, and Kindle subscriptions.

The last but certainly not least type of deal will be Lightning Deals. These are the ultra-limited, hyper-popular deep discounts on electronics and other highly desirable products. If you’re quick-witted and swift-clicking enough to add one to your cart, you only have 15 minutes to check out. You can also join a waitlist if an item is on hold in someone else’s cart.

A laptop computer sitting on top of a table

Latest Prime Day Deals

Here’s a quick sample of what’s available now. The tech and electronics section is well represented, with markdowns on favorites like the MacBook Air, Microsoft Surface Pro 6, JBL Charge 3 waterproof Bluetooth speaker, and FitBit Charge 3 making early appearances.

Amazon’s Echo Dot smart speaker is marked down to $22 from $50, the lowest price ever for this top-rated product.

Twitch Prime subscribers can currently claim exclusive FIFA 19 Ultimate Team packs, and on Prime Day Amazon will launch Twitch Sells Out, a two-day shopping channel where various Twitch celebrities will present the best gaming deals of the event.

Right now, new Kindle Unlimited subscribers get 3 months for free. That’s right, $0 (normally $9.99/month). And if you’ve never used Amazon Music, try 4 months for $0.99 (usually $7.99/month).

You’ll also find savings on Amazon-exclusive furniture and home goods collections such as Rivet, Stone & Beam, and AmazonBasics.

Whole Foods is also getting in on the fun. As we mentioned, since America’s Healthiest Grocery Store is part of the Amazon empire, Prime members can expect to see some delicious deals this month. And if you spend $10 at Whole Foods (in store or via Prime Now) between now and the 16th, you’ll get $10 to spend on Prime Day. That’s like finding cash in the pocket of a jacket you haven’t worn for a few months.

If you have an Amazon Prime Rewards Visa card, the cash back bonus goes from 5% to 6% on July 15 and 16. And if you’ve never used Amazon's Prime Now delivery service, you can use that $10 from your previous Whole Foods purchase to shop from home. There are also grocery deals on everything from chicken to cookies.

2019 Amazon Prime Day Electronics Deals

Get up to 60% off on Echo Dot and Hue Smart lighting bundles

Save 30% or more on Waterpik and Sonicare oral care appliances

Save 30% on Electronics & Accessories from Amazon Brands

Get a Alexa Smart Plug for $4.99 when you order with an Alexa-enabled device (normally $24)

Amazon Smart speaker

Save $50 on Echo (2nd Gen), $49.99 (previous best price: $59.99)

A close up of a door with Ring doorbell

Ring Wi-fi Doorbell, $69 (normally $99)

echo dot

Echo Dot (3rd Gen), $22 (save $25, best price since Black Friday)

A close up of a speakerEcho Plus (2nd Gen), $110 (Premium speaker, save $40)

Facebook Portal

Facebook Portal, $80 (regularly $199)


TCL 49-inch 4K Smart Roku TV, $319 (Previous best price $415)

A close up of a occulus device

Oculus Go VR Headset 32gb, $159 (normally $199)

WD hard drive

WD 10TB External Hard Drive, $159 (normally $197)

apple watch

Apple Watch series 3 GPS 42mm, $199 (Save $30)

A close up of headphones

Beats Solo 3 Headphones, $139 (normally $195)


A view of a mountain on a Televesion

Sony 43″ 4k Ultra HD LED TV, $379 (normally $599)

a person using a sous vide machine

ChefSteps Wifi/Bluetooth Joules Souse Vide, $125 (normally $179)

Prime Day Launches

In case that already exhaustive list isn’t enough, another deal is Prime Day Launches: new and exclusive products that are only available to Prime members, and only for a limited time.

Here are a few we’re excited about:

New Republic Canvas Sneaker

Braun Series 7 Electric Shaver

Anker Power Delivery USB C Charger

Sony Wireless Noise-Canceling Headphones

Prime Day Fashion

Read our full Prime Day fashion guide. Here's what is available currently:

Save 50% off top brand sunglasses

Save up to 50% on men's and women's clothing and more from Amazon Brands

Save up to 40% on select Under Armour styles

Save up to 30% on select activewear from Champion, Spalding, and more

Save up to 30% on select Calvin Klein clothing (clothingunderwear)

Save up to 30% on select denim and bottoms from Levi's, Haggar, and more

Levi's 511 Slim Jeans, $28 multiple colors

Levi's 513 Slim-Straight Jeans, $34 multiple colors

Hudson Durable Goods Heavy Duty Waxed Canvas Work Apron, $23

Calvin Klein Stretch Casual Pants, $34 $59

Save up to 30% on MVMT watches

Keep Checking Primer Magazine For Up-To-Date Deals

We don’t know (yet) everything that Amazon has in store, but we do know that there will be more deals than any of us can handle on our own.

Confused? Lost? Afraid you’re going to miss out on all the best stuff?

We’re here for you. Keep checking back!

Read now: Amazon Prime Day: The Best Home Interior Deals

Found a great deal we didn’t mention? Share it in the comments!

Andrew Snavely

Andrew founded Primer in 2008 and brings 15+ years of men's style expertise. Known for his practical, relatable approach to style and self-development, he has been a recognized speaker at conferences and has styled work for top brands. Off-duty, he loves photography & editing, and enjoys road trips with his dog, Leela. Raised in rural Pennsylvania, educated in DC, and living in LA for nearly 20 years, Andrew's diverse experiences shape the relatable and real-world advice that has helped millions through Primer. On Instagram: @andrewsnavely and @primermagazine.