Give your dad something he really wants: These 80 gift ideas for Father's Day will all put on a smile on your old man's face.
-
Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Live Action Getup: The Perfect Summer Morning
Start a Saturday strong: Early and comfortable.
Primer’s Complete Guide to Proper Leather Shoe Care + 34 Step by Step Videos
Everything you need to know to polish, condition, and care for full grain leather, suede, cordovan, and reptile shoes.
The Camp Collar Shirt: Your New Must-Have Style for Warm Weather
This retro-classic top is back just in time to keep you crisp and comfortable all summer long.
How to Prep Your Bedroom for a Big Date – A Complete Gentleman’s Guide
This is it. The Big Date. That’s right, your date’s going to see you naked. But your unclothed body won’t be the most revealing thing your date witnesses tonight. It’s your bedroom. Here's ... [more]
Miss Eating Out? Make the Best Steak at Home with the Reverse Sear Method
Start using science to get a consistent doneness with a delicious sear, with this method employed by top restaurants.
BBQ Basics: The Sauces & The Meats
Carolina or St. Louis? Brisket or Pork shoulder? This summer, navigate the maze of sauce styles, meat cuts, and cooking methods of barbecue.
The Coolest Pants on Social Media Right Now are 60 Years Old: The OG-107 Fatigue Pant
The military pants of the late 50s have found a new life in the wardrobes of well-dressed men.
Banana Republic Deals: $16 Dress Shirts, $29 Shirt Jackets, + More
Some of the lowest prices we've seen on staples from Banana Republic.
The One Essential for Keeping Dressier Sneakers Looking Sharp
How you care for your accessories is at least as important as what you buy.
How to Build Real, Authentic Confidence (Instead of Faking It)
If you wish you felt and appeared more confident, you're probably looking in the wrong place.
The Best Summer Shirts for Every Occasion
These summer shirts make great style effortless, no layers required.
The Getup: All from J.Crew Sale – Vacation Ready
Great summer style can be affordable.