|We've partnered with Indochino to give Primer readers an exclusive offer: Get any premium INDOCHINO made-to-measure suit for just $389. That’s 50% off the regular price. Visit indochino.com and enter the promo code PRIMER at checkout or visit your nearest showroom location. Shipping is free.
Turns out, I like getting compliments from other guys.
It’s happened at multiple weddings, publishing events, and I’ve even had several men approach me at restaurants and street corners when I’m out on a weekend night. They all say, “Nice suit.”
Of course, having a woman compliment my suit is the real prize, but in a way the comments from men mean so much more. Guys rarely go out of their way to give props to one another for style, and I know many, many men who are frustrated and let down by their experience with suits.
I know because I used to be one. The funny thing is, I’ve been trying to wear a good suit my whole life. Growing up I loved reading style magazines like GQ and Esquire and I went out of my way to find an excuse to wear a suit, which were few an far between. Before that when I was 8 years old, I wore a suit to Sunday school simply because I wanted to.
In college, I found a khaki-colored suit on sale at JCPenney for $300. I was thrilled, until I had to spend another $100 to make it less boxy because the cut was sloppy and, to be honest, I didn’t know how to buy a suit. It was two sizes too big! $400 is a big investment for a college kid on work study but that’s how bad I wanted to achieve the polished, confidence-inspiring look a suit can bestow.
For how common the suit is in our culture, getting one with a magazine-quality fit is far harder than it should be. At least, it used to be.
Everything changed with Indochino. I was a couple years out of college in my first job when they launched, offering suits I could actually afford and a style I actually wanted to wear. I measured myself and ordered the Essential Gray (the Essential line was all they offered in the beginning).
That first suit appeared in Primer’s visual guide How a Suit Should Fit over 5 years ago. And I rocked it with pride at every wedding for 3 years, at press events – any chance I got. I finally had a suit that made me feel like the guys in the magazines.
I still remember the feeling of putting it on for the first time. It just fit. It matched my frame but I could move freely; it spoke volumes but in an understated tone. Wearing a bespoke suit after years of suit-driven disappointment is just that good a feeling.
The most frequent question I hear about Indochino is, “ordering a suit online…what if it doesn’t fit?” Fair question, but not a concern. On my second suit I needed the pants shortened by a quarter inch and my sleeves brought up to show a little shirt cuff. For exactly this kind of scenario the company offers a $75 tailoring credit which I’ve found to be more than adequate. Since they’re making the suit from your measurements, it’ll only need some fine tuning: a hem here or there, bringing in the body slightly for a more contoured fit, tapering the leg. And if getting to a perfect fit costs more than $75, Indochino will remake the suit for free.
How does it work? You can choose from over 150 fabrics, make the customizations what you want, submit your body measurements, then four weeks later you’re the stylish man you always wanted to be in a perfectly fitting made-to-measure suit.
I think a better question is: Why would you ever buy a premade suit off the rack when Indochino exists?
More recently, they’ve opened about a dozen showrooms across the country and I went this month to be fitted for my third Indochino suit. Since I had lost 50lbs doing Primer’s Big Lifts Big Progress program 2 years ago, I received a full measuring session and updated some of my preferences, such as my preferred silk jacket liner (plum).
At $389 (50% off the premium line) it’s the same price as off-the-rack suits but you’re getting much more in terms of quality fabrics, impeccable fit, and build quality. They use only Australian Merino wool, which I’ve found to be four-season versatile. I was also surprised to learn that if you’re able to visit a showroom in person Indochino will tailor your suit in-house for free until it’s perfect. So after my suit came in, I went back to the Beverly Hills showroom and had a look in the 3 sided mirror with the stylists there. We agreed we needed to bring in the body and sleeves, and I wanted the legs tapered from the knee to the ankle for a more modern, slimmer fit.
I love working with Indochino because they’ve given me something more than a solid product. They’ve helped me rediscover the satisfaction and confidence of wearing a well-fitting suit. To the next guy that stops me on the street to compliment my suit, I have this to say: You’re not wrong. In an era of five-sizes-fits-all there’s something self-evidently unique about a perfectly fitted suit. It speaks of a timeless quality that we don’t hear about much any more: elegance. I encourage you to experience it yourself.
Exclusive Deal for Primer readers!!!
Get any premium INDOCHINO made-to-measure suit for just $389. That’s 50% off the regular price. These suits are the same high quality and modern fit that other online retailers are selling for $800+…and they don’t make them to measure. Visit indochino.com and enter the promo code PRIMER at checkout or visit your nearest showroom location. Shipping is free.
What to Wear to a Fall Wedding
The suit shown in these pictures is my new wool herringbone suit from Indochino's Premium line. It's versatile due to its subtleness but the herringbone pattern adds just the right amount of detail to show you know what you're doing.
Figuring out what to wear to a wedding can be frustrating because a lot of men end up looking like they came to the reception straight from the quarterly board meeting. It's a special day: We want to look sharp but we also don't want to look like we just put on our daily uniform. To accomplish that, I chose a green knit tie and a blue-green tattersall pattern shirt. Green has an interesting effect, it's strong and colorful but it's nowhere near as bright as a red or purple. It has properties almost identical to a blue with the added edge of being a less standard choice for most men.
The earth tones of this tie, along with the tan belt and shoes, and beige pocket square are perfect for fall. You'll be the best dressed man in the room – without overshadowing the groom.
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