Buying a Mattress in the Amazon Age with an Exclusive Primer Discount Code for Leesa

Buying a Mattress in the Amazon Age with an Exclusive Primer Discount Code for Leesa
No haggling. No delivery men. Super comfortable.
Buying a Mattress in the Amazon Age
Leesa logoExcited to partner with Leesa to bring Primer readers an exclusive $75 discount with code PRIMER. Click here to check it out!

What is this?

I hate buying cars.

I mean, I love the excitement of finding just the right one, test driving it, dreaming about it being mine, and taking it home.

But I hate buying cars.

At this point in my life, I've purchased several. And the most annoying and aggravating part is deciding what you want, working out your finances to make sure you can afford it, and then being told what you really want is going to cost more by the salesman. A lot more.

“Well, how much can you afford?” the salesmen always ask.

Oh, well you need this warranty. And you need this other thing, sure you don't have to, but why are you even buying a car like this if you aren't going to get this other thing too?

It's always annoyed me that if a little old lady were to go in and buy a car she would be paying wildly more than someone who knows what they need and can dicker. A car should cost the same, no matter who is buying it.

And wouldn't you know, buying a mattress is the exact same aggravating process.

I've bought two mattresses and have helped girlfriends and friends buy them too. So I can safely tell you I've been put through the bed buying ringer enough to last a lifetime. It usually goes like this:

One of those inflatable dancing balloon men get my attention and I see the local mattress store chain –  named something bizarrely unflattering for a bed store like “Crazy Uncle Al's Sleep Store” – is advertising a new queen mattress at the year's lowest price and they all have to go.

So I stop in. I poke around, lay on a few. A salesman comes over and asks what I'm looking for. “A queen,” I tell him.

“Ok great, let's start with your budget.”

Here we go.

It feels like I'm about to make this salesman's day.

I tell him a number and he proceeds with a common technique marketers use called ‘price anchoring.' He shows me an average model and explains how bed coils work, yada yada, this one has this many, and a pillow top.

I ask him about the advertised one I came in for. “That's this one, it's not really the best for someone like you, it's really for someone's rarely used guest room or a college kid.”


This is another technique mattress and furniture stores use, literally, every day. They use a promotional or sub premium mattress to draw in customers knowing full well that once people realize how crappy the advertised one is, they'll buy something more expensive.

Then the upsell begins. He walks me to another row of beds and explains how this one has “wrapped coils so the bed will never squeak,” *wink* *elbow nudge*

We eventually find one I like based on comfort and warranty but I tell him it's a bit more than I was hoping to pay when I came in. “Ok let me see if there are any outstanding manufacturer promotions I can give you.” He comes back offers like $15 off but this is still a Two Thousand Dollar Mattress SetI tell him I can't do it.

“Ok ok, let me check with my manager.” And we go back and forth, back and forth, until eventually we get to a number that's a little more reasonable and I've been worn down enough – and I need to buy a bed – so fine, we start the sale process.

“Ok so that's $1,950, plus $100 for the bedframe, plus $100 for delivery…earliest I can get it to you is,” scrolls through calendar, “week from Friday.”


Why would something as simple as a bed, be such a process?

And one of the biggest problems with shopping at mattress stores is you can't even compare prices from other stores. “Manufacturers sell the same mattresses at different stores just rebranded,” said Malorie Sellers of in an interview with Yahoo, making price matching impossible.

There has to be a better way.

This nightmare shopping situation is the exact reason the small team at Leesa decided to revolutionize not only the mattress (which, while being updated over the years, has gone virtually unchanged) as well as the hellish buying process.

Leesa mattress label

Simply order which size you need, and in a little less than a week, a box with a compressed mattress is delivered via UPS and is waiting at your door when you get home. Shipping is free.

No moving men. No coordinating delivery times. No “5 hour delivery window”.

My mattress was right outside my door waiting for me when I got home!

Take the box inside, which is light enough to do all by yourself, unbox, remove the two layers of plastic keeping it compressed and let it expand right in front of your eyes.

Check out this video I did of unpacking it!

The Leesa mattress is 100% American made and is constructed of 3 layers of foam of different densities (2″ cooling Avena foam, 2″ contouring memory foam, 6″ dense support foam), all backed up by a 10 year warranty.

The result is a super comfortable bed that's medium firm but not hard: Since its memory foam, you sink in but are supported. I'm writing this while laying on it, that's how much I like it.

Foam mattresses don't need a box spring, just a solid platform. You can use a slatted bed frame, a hard surface, or your old box spring.

Leesa mattress

But hey, maybe you and I – maybe we like different things in our mattresses.

Leesa offers a 100 night risk free guarantee, if you don't like it, they'll pick it up for free and give you a full refund. 

So there's absolutely no reason not try it – you can always get your money back and go haggle with Crazy Uncle Al. *wink* *elbow nudge*  😂

Primer Exclusive Discount

We've partnered up with Leesa to give Primer readers an exclusive $75 discount making their queen mattress only $815, worth it in the all the hassle you save alone. You could literally buy one on your phone in 5 minutes. Use code “PRIMER” at checkout.

Thank you for supporting the brands that support Primer!

Leela mattress review

My pooch Leela is the only one who actually likes it when I play Wonderwall.

Andrew is the founder and editor of Primer. He's a graduate of American University and currently lives in Los Angeles. Read more about Primer on our About page. On Instagram: @andrewsnavely and @primermagazine.


  • Reply January 21, 2016


    Sold mattresses in college. Can confirm. Great write up as usual.

  • Reply January 21, 2016


    Nobody likes it when I play wonder wall either. 🙁 cute dog

  • Reply January 21, 2016


    Andrew, I’ve really enjoyed seeing your writing improve over the years.

    • Reply January 21, 2016


      Thanks! I believe that’s what The Game refers to as a “neg”. 😂 Just kidding I appreciate that!

      • Reply January 21, 2016


        Sorry, that’s the college writing professor in me. 🙂

  • Reply January 21, 2016


    Very cool headboard. Did you make that or buy it?

  • Reply January 21, 2016

    Sean Henry

    Do you have issues with the mattress retaining heat? Last memory foam mattress (Albeit it’s been years) that I slept on turned into a sauna by morning.

    • Reply January 21, 2016


      Didn’t ask me, but no. No heat retained. I’m a big guy, 350lbs, and the Leesa is wonderful. Never expected it to be. Totally happy with my purchase.

    • Reply January 30, 2016

      Jack Collens

      Memory foam is always going to be hot. The Avena foam is like a latex foam, which circulates air much better and actually keeps you cool. I own a Leesa and it’s amazing.

  • Reply January 21, 2016

    Matt M

    Picked up a Casper mattress last spring and am more than happy with it. I did have them include the pillow top which adds a little more softness to mattress. Overall it retains shape, doesn’t make me overheat, and supports, uh, vigorous movement when a guest of the opposite sex is over. Not to mention it won’t grow bugs and all that kind of stuff you see over the years in traditional mattresses. After seeing an 8 year old mattress under a microscope I simply couldn’t buy another one.

  • Reply January 21, 2016

    Drew Curtis

    Andrew, it’s so funny how much we have in common. No wonder I like this site so much. We just got a Leesa mattress a couple months ago and love it! Keep up the great work!

    • Reply January 21, 2016


      Haha that’s awesome! What part of the country are you in? Let’s hang!

      • Reply January 21, 2016

        Drew Curtis

        We’re in Nashville, I’d love to get together the next time you’re here or I’m there. Also, thanks for the tip in the Stafford boots. I put in some red laces and they’re awesome!

  • Reply January 21, 2016


    Great post as always – definitely agree on bypassing the brick and mortar places. And I’m on my 2nd memory foam mattress (sold the 1st due to a move) and I’m never going back. Leesa looks like a great company, but also check out Costco’s selection.

  • Reply January 21, 2016


    is this just an ad for Lessa?? Would have been nice to see what some of the other brands that complete in the same space would have to offer. Or even the difference between brands, say Lessa and Casper.

  • Reply January 21, 2016


    I waited on a Groupon deal and managed to snag a good, firm memory foam mattress. I prefer a firm matress over soft. I am interested in the part where you mentioned there is cooling foam. Do you find that it really keeps you cooler than other matresses? Because while memory foam is great, it can get hot and I like most people sleep much better when its cool.
    By the way there are several other mattress companies out there like this such as Casper, has anyone tried any of the others?

  • Reply January 22, 2016


    Leesa is a great company! We got one of their mattresses last summer. I loved it, but my wife didn’t. So we ended up returning it within the 100 day trial. NO HASSLE at all. Just a quick and simple phone call. The people that came to get it even took it out of our house. I couldn’t have asked for a smoother process. So while we have moved on to another online mattress company I still recommend the Leesa.
    This is the way mattress buying should be; hassle free.

  • Reply February 8, 2016


    Just ordered Leesa… bypassed their President’s day sale to make sure that your code got used instead. I hope this supports your site in some way. I’m a long time reader and appreciate what you do. I’ll let everyone here know my initial thoughts when the wife and I get it set up. Thanks for the review!

    • Reply February 8, 2016


      Wow, thanks so much Clark! You’re the best! I really appreciate the support you’re giving Primer. 🙂

  • Reply January 17, 2017


    Have you tried Leesa’s new “sister mattress,” the Sapira? Same company, just as a hybrid. My wife and I are trying it right now. So far, we like it. (If you care, I wrote about it on my blog:

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