So you know how to build a fire – but what happens after that? Youtube channel Primitive Technology shows us how to create two types of drills that can make fire as well, but also opens up a whole host of possibilities for new tools and shelter techniques.
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The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
The Getup: The Spring Uniform You’ll Actually Wear
Easy colors, no-fuss layers, and a vibe that works from errand runs to impromptu day dates.
The Shoes You Buy Will Last Longer If You Just Understand This
The good, the bad, and the boogiemen of shoe construction.
A Weekend Guide to Japanese Whisky
Some of the best whisky in the world doesn’t come from Scotland.
Hard Work in 5 Easy Steps: Understanding Perseverance in the Modern Age
"Hard work" isn't physical–it's emotional.
A Sensible Man’s Complete Guide to Losing His Hair
Primer's No-B.S. review of the Why's and How's of male pattern baldness -- and what you can do about it.
Why I Bought a 33 Year Old Sports Car and You Should Too
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Things You Use All The Time Once You Have Them
For someone who’s been around the block, these have become the tools of the trade.
11 Budget Items I’ve Had for More Than 5 Years
Some things break like clockwork. Others surprise you.
18 Spring Menswear Deals Worth Grabbing: Layers, Shorts & Warm-Weather Upgrades
Smart deals that actually make sense to wear right now—from early spring layers to summer-ready picks that won’t sit in your closet.
My Personal Style Now that I’m Basically Middle-Aged
What looks good at 22 rarely holds up after a mortgage, a meltdown, and a midsection.
The 30 Best Deals Hiding in Amazon’s Spring Sale Right Now
Big brands, fast-moving deals, and the kind of everyday stuff you’ll actually use.
The Getup: The First Trip of Spring
Clean layers, textured essentials, and road-ready staples built for the first real break in the weather.