The American-made Shirt That Comes In 75 Sizes

The American-made Shirt That Comes In 75 Sizes
For less than the cost of many mall brands.

I’ve always been very lucky – I’m average in almost every way. One benefit of mediocrity is being able to fit into one of the standard 4 “alpha” sizes retailers use for men’s shirts. But for every guy that happens to fit into these arbitrary molds, there are tons more left without many options beyond consistent tailoring, custom shirting, or simply accepting defeat with poor-fitting clothing.

Long arms? Short torso? Massive biceps? Thick neck? Muffin top? Sorry gents, no shirts for you.

This is the exact problem Stantt (Constant + Improvement) founders Kirk Keel and Matt Hornbuckle had when they started their pursuit of better shirts: Better sizing, better materials, better workmanship.

Standardized sizing using numbers was first introduced for men during the revolutionary war and was standard by the War of 1812. But by the Civil War, the Army needed a quicker, leaner way to get soldiers into uniform – and the small, medium, large convention was born.

Recognizing that employing 150 year old standards for the modern man seemed asinine, the duo set forth on a journey to use new 3D mapping technology on over 10,000 test-fits to redefine the sizing options for the men’s dress shirt. The resulting data generated 75 different sizes and a simple algorithm matches you with the perfect shirt based only on a few quick measurements.

The icing on the cake? Stantt makes their shirts in the USA, right in New Jersey. If your size is in stock, it’ll ship out in 24 hours; if it isn’t, they’ll make it for you and you’ll receive it in about 3 weeks. Faster than made-to-measure Asian offerings, and domestically produced. Free shipping and returns too.

Perhaps my biggest realization as I improved my own style is that those Mediums I had been buying didn’t actually fit at all. They were all too wide, and when tucked in would bulge. My gingham Stantt shirt has become one of my favorites, hefty fabric and a solid construction, not to mention the perfect fit, and at $98, it's less than the cost of many off-the-rack options for a similarly crafted, imported designer brand.

Check them out at

Andrew is the founder and editor of Primer. He's a graduate of American University and currently lives in Los Angeles. Read more about Primer on our About page. On Instagram: @andrewsnavely and @primermagazine.

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  • SalPic

    How does this compare with the seemingly hundreds of custom/pseudo-custom shirt offerings we’re seeing now (MTailor, Proper Cloth, Indochino are the only three I can think of right now)?

  • jbird669

    The subheadline is a bit misleading. I was excited, thinking I might be able to get this shirt for $40. It is only slightly cheaper than similar shirts in this class.

    • Andrew

      It’s cheaper than department store designer brands and doesn’t require tailoring, which adds considerable expense if you’re doing it every time you buy shirts.

      • jbird669

        Very true, but depends on the tailor. I have a god relationship with a local tailor and can get minor alterations done for $5-$10.

        • Andrew

          I hope you know how lucky you are! I just paid $30 / shirt!

          • jbird669

            Oh I do!

  • Stephen Menke

    T.M. Lewin hands down winner – Mic Drop

  • eli s

    I am sorry but claiming that almost 100$ ae real catch for a shirt is very very much exaggerated. You can get great no name shirts made of pure cotton for much less!

    • Andrew

      You’re missing the two big selling points for me: made in America and sizes for every guy. If you know of an American made shirt brand for a decent price is love to feature it.

      • Nikita Ivanov

        I’m thinking about ordering couple of their shirts to Europe, just wondering, why it is important that their shirts are American made? You mean patriotic issue like “support local business” or something else?

  • Austin

    A custom made shirt with no choice for neck size seems like a ripoff at that price.

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  • Randall Adamson

    Tailoring in my area is a crap-shoot for alteration pricing. The range is usually $10 – $25. Luckily, I have found a brand that fits me well that requires no tailoring after purchase and they usually have a sale going on so my price to purchase is 1/2 to 2/3 the cost of these shirts. Granted not American made, but a very quality, well made shirt.

    When i was in Bangkok, I befriended a tailor there. When I want something truly sized right, I can buy 3 shirts and 2 pants from him, delivered to me for about $350. Again, this is not American made but the quality is first rate. I have been wearing several shirts and pant from him since 2012 and the only issue was the loss of one button (dry cleaner).

    For me to consider these shirts a bargain, the price point will have to come down about 25%.

    • Andrew

      It seems like you’re in a very lucky / specific situation having found a great tailor over seas that you were able to work with in person and then order from.